sean landsberg appwork multifamily innovation council

AppWork Joins the Multifamily Innovation® Council as New Sponsor Partner to Advance Technology in Multifamily Maintenance Management

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Scottsdale, Arizona, March 3, 2025 – The Multifamily Innovation® Council, a leading executive membership organization dedicated to innovation at the intersection of leadership, technology, AI, and the multifamily industry, is proud to announce its latest sponsor partner, AppWork. AppWork brings cutting-edge solutions and valuable expertise to the Council’s community.

AppWork stands at the forefront of technological innovation, providing property managers and maintenance teams with intuitive software that streamlines operations, elevates team performance, and enriches the resident experience. By joining forces with the Multifamily Innovation® Council, AppWork commits to contributing its insights and experience to the collaborative network of industry leaders.

Sean Landsberg, Co-Founder and CEO of AppWork, recognizes the significance of this partnership. “Being part of the Multifamily Innovation® Council is an incredible opportunity for AppWork to collaborate with industry leaders who are as passionate about innovation as we are. The council’s focus on the intersection of leadership, technology, and AI aligns perfectly with our mission to revolutionize multifamily maintenance management. By connecting with top executives and sharing insights, we can continue to drive meaningful improvements that enhance the resident experience, empower employees, and positively impact the bottom line. At AppWork, we believe innovation is not just about being new—it’s about making a real difference, and the Multifamily Innovation® Council provides the ideal platform to achieve that.”

Patrick Antrim, Chairman of the Multifamily Innovation® Council, commented on the value AppWork brings to the organization: “AppWork’s expertise in streamlining multifamily maintenance management with practical software solutions is exactly what our industry needs. Their focus on real-world technology that makes daily operations easier and enhances the resident experience aligns perfectly with our goals. We’re looking forward to working together and making a tangible impact in the industry.”

With shared goals of driving profitability, enhancing experiences for employees, and maintaining strong demand for multifamily companies, the Multifamily Innovation® Council celebrates this new partnership with AppWork. Both organizations look forward to the positive and long-lasting impacts their collaboration will bring to the industry.

About Multifamily Innovation® Council

The Multifamily Innovation® Council is an executive-level membership organization dedicated to the pursuit of the profitable Multifamily Company. Positioned uniquely at the intersection of leadership, technology, AI, and innovation, the Council values results and collaboration for Multifamily Business leaders who aim to unlock value within their organization, create exceptional experiences, and drive profitability within their companies.

Learn more at https://multifamilyinnovation.com/.

Media Contact:
Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

 

stephen winsby centero multifamily innovation council

Multifamily Innovation® Council Announces Centero as Official Sponsor Partner

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Scottsdale, Arizona – Feb. 28, 2025 – The Multifamily Innovation® Council, a pivotal community for multifamily industry executives, is excited to announce its sponsorship partnership with Centero.ai, which allows multifamily operators to centralize their property managers off-site, upscaling their role and improving efficiency at a dramatically lower cost by leveraging holographic technology and AI. Centero.ai is pioneering the industry’s first on-demand technology model.

By incorporating Centero.ai’s groundbreaking holographic solutions and AI into the multifamily housing industry, the Council is showcasing its commitment to integrating technology in ways that significantly impact the bottom line and drive superior experiences for both employees and residents.

Stephen Winsby, a multifamily veteran with a multifaceted background in real estate technology, and Centero.ai’s thought leader, expressed enthusiasm about the new partnership: “It’s an opportunity to learn from other thought leaders / contributors and share experiences to strategize for the innovation implications on organizational change management.” Winsby’s extensive expertise in various facets of the multifamily ecosystem, as an owner, operator, developer, and PropTech founder, ensures that he brings a deeply informed perspective to the Council’s mission.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, shared his thoughts on this strategic alliance: “Stephen Winsby and Centero.ai bring a unique blend of operational experience and technological ingenuity to the table. Their insights into the practical applications of AI and holographic technologies within our industry are invaluable. It’s partnerships like these that fuel our Council’s vision of harnessing innovation for enhancing both profitability and the living experience in multifamily communities.”

The Multifamily Innovation® Council is dedicated to fostering a landscape where business leaders can unveil intrinsic value within their organizations, crafting better experiences, and enhancing profitability. It embodies a drive for innovation that benefits the entire business, not just for novelty’s sake but for meaningful differentiation in the competitive market.

As part of the Council’s ongoing efforts to navigate the complexities of AI, technology, and leadership within the multifamily industry, the collaboration with Centero.ai aligns perfectly with its vision to empower members with cutting-edge tools and collaborative knowledge-sharing. Joining forces with Centero.ai highlights the Council’s commitment to bringing forth solutions and strategies that address current challenges and anticipate future industry needs.

About Multifamily Innovation® Council

The Multifamily Innovation® Council is an executive-level membership organization dedicated to the pursuit of the profitable Multifamily Company. Positioned uniquely at the intersection of leadership, technology, AI, and innovation, the Council values results and collaboration for Multifamily Business leaders who aim to unlock value within their organization, create exceptional experiences, and drive profitability within their companies.

Learn more at https://multifamilyinnovation.com/.

Media Contact:
Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

Multifamily Innovation council showcases (2)

Centralized Communication for Property Management Teams

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At the Multifamily Innovation® & AI Summit, Jason Griffith, CEO & Co-Founder of Synco, took center stage as an official partner of the Multifamily Innovation® Council to demonstrate how one purpose-built communication platform can solve big headaches for property management teams.

Why Communication Matters in Multifamily

From overcrowded inboxes to disjointed conversations happening in text messages, email threads, or WhatsApp, it’s no wonder multifamily leaders find themselves struggling. According to Jason, onsite teams can receive more than 300 emails per day—leaving critical information buried and new hires overwhelmed. In an industry where high turnover is a persistent challenge, onboarding efficiency is key. Emailing a hundred threads to a new team member is both tedious and error-prone.

Synco’s Solution

Synco tackles these issues with a communication platform designed specifically for property management. Rather than relying on generic tools (the same ones used by dentist offices or bowling alleys), Synco centralizes every conversation into one searchable channel—integrating with leading property management systems so you never have to duplicate efforts.

Key highlights include:

  • A single repository for internal and external communication (vendors, partners, clients)
  • Seamless integration with property management software (no retyping every email into a PMS)
  • Automatic capture of system alerts and notifications from other multifamily tech solutions
  • Quick onboarding experiences that reduce chaos and help new team members hit the ground running

Jason also emphasized how critical a unified communication tool is to making centralization work. Whether you’re centralizing leasing teams or maintenance operations, Synco’s platform keeps everyone on the same page.

Opportunities Through the Multifamily Innovation® Council

As an official partner of the Multifamily Innovation® Council, Synco was invited to showcase its platform before a high-level audience of owners, operators, and executives at the Summit. This exclusive “Multifamily Innovation® Showcase” is just one of the many benefits Council partners receive. Through the Council, forward-thinking companies share their technologies and strategies directly with decision-makers who are shaping the future of the industry.

The Council is a gathering point for multifamily leaders looking to stay ahead. By joining, you gain:

  • Access to cutting-edge solutions and expert insights
  • Networking with peers who are raising the bar in multifamily operations
  • Invitations to exclusive events like the Multifamily Innovation & AI Summit

Watch the Video Above & Learn More

See Jason Griffith’s full presentation above to discover the impact of a streamlined communication platform on your operations. If you’re ready to explore innovative strategies, forge powerful connections, and get early access to solutions like Synco, consider joining the Multifamily Innovation® Council. It’s a valuable way to stay on the leading edge of multifamily transformation.

Visit MultifamilyInnovation.com to learn how you can become a Council member and take part in shaping the future of multifamily. Don’t let outdated communication tools hold your team back—tap into the innovations that make property management more efficient, more profitable, and more rewarding.

Building Stronger Communities with Flexible Rent Solutions and Higher Resident Satisfaction

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In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim, Chairman of the Multifamily Innovation® Council, sits down with Brad Robins, Principal Product Evangelist at Flex. Flex, a financial tech innovator and official partner of the Multifamily Innovation® & AI Summit, offers a unique approach to providing financial flexibility to renters.


Brad dives into Flex’s mission-driven approach, which empowers renters, reduces pressure on property owners, and contributes to the overall financial wellness of the multifamily industry. As Principal Product Evangelist, Brad explains his role in storytelling and building customer understanding of Flex’s mission, differentiating his focus from the product engineering team. His work emphasizes communication, helping both industry partners and renters understand Flex’s value.

Flex’s product is designed as a financial wellness app, giving renters the option to pay their rent flexibly by splitting payments into two smaller, manageable portions each month. Brad notes that this approach meets renters’ needs, especially for those with irregular income or sudden expenses. This unique product-market fit propelled Flex’s rapid growth, reaching over 8 million units across 2,000+ management company partners nationwide. Brad highlights the importance of this growth, emphasizing how Flex’s offering reflects a larger trend set by leading consumer brands, such as Amazon, which now provide diverse payment models to align with consumers’ financial situations.

Collaboration with partners is central to Flex’s product development. Flex is continuously iterating based on feedback from clients in the multifamily industry, such as the suggestion to create a rent payment flexibility option specifically for employees of management companies. This co-created solution reflects Flex’s commitment to its partners and to enhancing its product to better fit the needs of multifamily clients. Patrick and Brad discuss the impact of Flex’s product on multifamily operators, detailing how Flex streamlines rent collections while improving the resident experience. 

Flex’s mission extends beyond payment flexibility, encompassing a culture of genuine support and understanding. By empathizing with renters’ financial challenges, Flex strives to make a difference in the resident experience. 

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com/council.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® & AI Summit: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

How PetScreening Transforms Pet Policies and Boosts Profits for Multifamily Operators

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In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim sits down with Arlene Mayfield, Senior Vice President at PetScreening, to explore how PetScreening is reshaping pet policies and operations across the multifamily industry. With over 7 million units under management and partnerships with more than 24,000 property management companies, PetScreening brings innovative solutions that enhance resident experiences, boost property revenue, and streamline compliance with HUD’s guidelines for emotional support animals.

Arlene emphasizes the importance of trust, communication, and collaboration as the foundation for strong partnerships. These values are essential as PetScreening helps property management companies tackle pet-related challenges and improve overall efficiency. PetScreening’s solution alleviates the burden of HUD compliance for Emotional Support Animal (ESA) requests, removing the legal complexity from property managers and reducing potential liability. Additionally, the service is cost-effective: property management companies can implement PetScreening at no cost, as fees are only charged to residents with household pets, allowing managers to avoid “junk fee” concerns.

With PetScreening, properties gain insightful access to pet demographics, such as tracking bite histories, which help properties understand and mitigate risks associated with pet ownership in their communities. PetScreening’s software can be implemented in a week, with two-way integrations into most property management software, making setup fast and effective. Their system enables properties to capture additional revenue through pet fees while also creating a reliable process to verify ESA claims and deter false documentation.

Arlene also shared PetScreening’s plans to expand into the short-term rental space, enabling pet-friendly travel accommodations and office environments where pets can help increase employee engagement and satisfaction. As she notes, “Pets are the new kids, with more pets now in households than children.” Through its offerings, PetScreening builds peace of mind, with the ESA compliance service not only lifting a legal burden but also offering properties a streamlined approach to managing pet policies.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com/council.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® & AI Summit: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Surviving the Storm: Navigating Hail Damage in Texas – A Guide for Multifamily Property Owners

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In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim spends time with Marc Ness, founder of WeatherShield, who shares his expertise on protecting property investments during severe weather conditions.

Marc, who has over two decades of experience in construction, investment, and insurance, provides insights on how to prepare for and handle weather-related property damage claims. He emphasizes the importance of understanding property insurance policies and claims processes to ensure maximum coverage and quick recovery.

Marc stresses the importance of being proactive in addressing potential storm damage to minimize future insurance claims. He explains that by addressing and correcting storm damage immediately, property owners can prevent further damage and potentially avoid costly insurance claims. Also highlighted the importance of being aware of storm damage to avoid selling a multifamily property for less than its worth due to undisclosed damage. Being proactive and knowledgeable about storm damage can help multifamily investors make sound and smart decisions to minimize financial losses. Multifamily property owners have a duty to mitigate damage and should address any issues promptly to prevent further damage and ensure coverage by their insurance company.

Multifamily investors can leverage insurance scenarios to make capital improvements without spending their own money. Acquisition teams need to look for properties that have the potential for found money in them where damage has occurred. By leveraging the insurance scenario, investors can get some capital improvements accomplished without spending capital improvement dollars. However, it’s important for apartment investors to be proactive in these matters rather than reactive, and to have knowledge and awareness of their options. Additionally, having a sound risk preparedness plan in place as part of an asset management strategy is important.

Hidden damages can be discovered by a trained eye, such as potential leaks, holes, cracks in vinyl siding, and broken windows. By being aware of these damages, apartment property managers can address and correct them immediately, preventing further damage and potentially reducing costs in the long run.

Additionally, being aware of storm damage can help property owners file insurance claims and potentially receive compensation for damages. The episode also highlights the financial impact of storm damage, which can lead to the devaluation of assets and loss of return on investment. Having foundational knowledge and being aware of storm damage is crucial in making sound and smart decisions to minimize risk and potential costs.

Timestamps:
[00:00:00] Severe hailstorm in North Texas.
[00:03:57] Severe storm damage.
[00:09:13] Apartment building vulnerabilities.
[00:12:14] Storm damage and multifamily property value.
[00:16:04] Independent evaluation for storm damage.
[00:20:41] Understanding deductibles in insurance for multifamily properties.
[00:23:00] Insurance premium misconceptions.
[00:29:36] Independent assessment for apartment property damage.
[00:31:37] Contractor vs Adjuster Perspective.
[00:36:24] Insurance claim mitigation in multifamily.
[00:38:47] Focus on one thing.

Connect:
Marc Ness: https://www.linkedin.com/in/marc-ness-101bbb7a/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Standardized and Normalized Data in the Multifamily Industry

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Today on the Multifamily Innovation® Show, Patrick Antrim discusses the importance of standardized and normalized data in the multifamily industry with Elizabeth Braman, Co-Founder and CEO of Revolution RE. Elizabeth’s company provides tactical insights and reporting for peak apartment performance.

The episode also includes announcements for the Multifamily Innovation® Summit and the Multifamily Innovation® Council, which provides support and networking opportunities for owners and operators of 1,500 units or more.

Patrick and Elizabeth discuss how using data for benchmarking, resident experience analysis, and risk management can help improve apartment property performance and retention. This includes analyzing year-over-year performance, team productivity, performance metrics, online reviews, sentiment, and emails to determine the health of a particular multifamily property. Data can be used to identify opportunities or potential weaknesses in multifamily property performance for risk management purposes.

Other use cases for data include multifamily revenue growth, testing new technologies, and regulatory compliance. By having standardized data in the same environment and format, comparative analysis can be done to improve upon current practices and learn from the competitive set.

Additionally, today’s episode delves into the benefits of offering apartment amenities and experiences to residents, which can enhance their overall experience and increase retention. One way to measure their impact is by analyzing online reviews, which are the primary means by which most people find housing these days, especially within the multifamily industry. Positive reviews can lead to increased traffic from online leads, while negative reviews can have the opposite effect. Although determining the value of these offerings can be difficult, it is crucial to consider their overall impact on resident experience and retention.

Elizabeth stresses the importance of having a structured and focused data strategy for multifamily companies to effectively use data and achieve results. She recommends starting by identifying which data sources to work with and setting achievable, measurable, and worthwhile goals. She also emphasizes the importance of involving everyone in executing the plan and committing to training and exploration.

Time Stamps:
[00:06:53] Clean data for AI applications.
[00:09:55] Thinking about data today in the apartment industry.
[00:13:01] Standardizing data for comparative analysis.
[00:19:40] Using data to prove the multifamily business model.
[00:28:47] Predictive analytics in real estate.
[00:33:25] Rental property data challenges.
[00:35:00] Small clients benefit from data.
[00:43:17] Building a consistent multifamily brand.
[00:44:09] Predictive models in property management.
[00:48:26] Increasing value of products.
[00:52:33] Responding to negative reviews.

Resources:
Revolution RE – https://revolutionre.com/
Elizabeth Braman – https://www.linkedin.com/in/elizabethbraman/
Patrick Antrim – https://www.linkedin.com/in/patrickantrim/
Multifamily Innovation® Summit – https://multifamilyinnovation.com/
Multifamily Innovation® Council – https://multifamilyinnovation.com/multifamily-innovation-advisory-council/

Multifamily Innovation® and the Role of Digital Transformation

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Welcome to the newest episode of The Multifamily Innovation® Podcast, your go-to platform for gaining an edge in the multifamily apartment industry. This episode is hosted by Patrick Antrim, the Founder, and CEO of Multifamily Leadership. In this episode, we are excited to share some key announcements and introduce our guest, Steve Jarvis, the CEO of CredHub.

We’re delighted to announce that the planning for the Multifamily Innovation Summit is in full swing. This event is a gathering of multifamily investors, developers, operators, and third-party managers committed to driving innovation within the industry. Registration is now open, and you can register today at MultifamilyInnovation.com.

Among our exciting line-up of activities, we have the Multifamily Innovation Awards show, celebrating categories from the esteemed Best Places to Work Multifamily® to the Multifamily Innovation® Bootstrapper award. Our Innovation Showcase, exclusive talks with the Multifamily Innovation Council, and high-level networking events are also not to be missed.

If you’re an owner or operator of 1,500 units or more, be sure to check out the Multifamily Innovation® Council. This initiative is not just about technology; it focuses on the processes, leadership, and innovation necessary to enhance business performance.

In this episode, we’re thrilled to welcome Steve Jarvis, the CEO of CredHub. Steve has an impressive background in travel, having worked for Expedia and Alaska Airlines, always being on the cutting edge of technology. His present focus is on CredHub, a company dedicated to reducing rent delinquency and providing substantial value to residents.

Episode Highlights:

  • Patrick and Steve delve into Steve’s experience at Expedia and Alaska Airlines and his leadership role in digital transformations.
  • They discuss the mission and benefits of CredHub and how it’s reshaping the property management sector within the multifamily industry.
  • Patrick and Steve examine the opportunities for the apartment industry to adapt to emerging technologies, referencing Steve’s experiences in large legacy brands.
  • Steve explores the challenges and solutions for catalyzing business innovation within established multifamily companies.
  • The episode includes an in-depth Q&A with Steve, where we explore his journey from Alaska Airlines and Expedia to co-founding CredHub, discuss the challenges he faced while leading digital transformations, talk about his approach at CredHub, and probe his thoughts on how to encourage innovation in the multifamily industry.

Thank you for tuning in to The Multifamily Innovation® Podcast. We look forward to bringing you more insightful conversations and innovative insights in future episodes.

Connect:
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/
Steve Jarvis: https://www.linkedin.com/in/sbenjarvis/
CredHub: https://credhub.com/
Steve’s Email: sjarvis@credhub.com
CredHub Phone: (833) 888 2733