Organic Renewal Strategy for Apartment Leasing

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In today’s episode of the Multifamily Innovation® Podcast, we dive into the value of fitness programs inside your apartment community and how one company is catching momentum from some top brands in Multifamily.

Host, Patrick Antrim, talks with the Founder of Swyft Fitness, Will Gonzalez who is rethinking what is possible for fitness programs at multifamily properties across the nation.

Overview of the episode:

  • Will shares the inspiration behind the company and the gap it fills in the multifamily market.
  • Swyft Fitness is a boutique fitness concept that differs from traditional gym experiences. The emphasis on camaraderie and community is essential and plays a significant role in their fitness experiences.
  • Gonzalez realized that group fitness centered around resident retention and residents being able to meet one another was definitely a new concept.
  • Swyft Fitness collaborates with property managers and developers to integrate fitness programs into apartment communities and employs a strong network of fitness instructors in all of their markets to ensure the best possible experience for apartment residents.
  • Gonzalez personalizes all of the fitness amenities and onsite experiences to accommodate the specific properties’ needs. Whether it’s virtual or onsite, team members are present and will help property managers get the most use out of the apartment community amenities, like the gym, pool, clubhouse, and outdoor areas.
  • A core mission of Swyft Fitness is to educate and encourage property managers and owners to see their entire property, surrounding hiking trails, and even community events that are centered around lifestyle, health, and fitness as resident retention strategies.
  • Swyft is integrated with all the third-party credentialing software companies out there to make a smooth transition and they cover all of the insurance and onboarding credentialing that’s required for almost every property management.
  • Swyft also handles all of the marketing materials and online booking. They do all of the heavy lifting so apartment property managers don’t have to.
  • Gonzalez offers advice to property managers, developers, and corporate HR professionals on the value of multifamily fitness amenities.

Connect:
Will Gonzalez: https://www.linkedin.com/in/will-gonzalez-swyftfitness/
Swyft Fitness: https://app.swyftfitness.com/apartment-fitness-classes
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Engage:
Register for the Multifamily Innovation® Summit now: https://multifamilyinnovation.com/
Apply to be a part of the Multifamily Innovation® Advisory Council: https://multifamilyinnovation.com/multifamily-innovation-advisory-council/

Unveiling Trends and Differentiators: A Deep Dive into the Best Places to Work Multifamily®

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In this episode of The Multifamily Innovation® Podcast, host, Patrick Antrim, CEO of Multifamily Leadership, takes a deep dive into the Year-on-Year (YOY) trends among the Best Places to Work Multifamily®, and the key differentiators that set these companies apart.


What you’ll learn in this episode:

  • The increasing emphasis on Inclusion among the Best Places to Work Multifamily®, including a rise in seminars, workshops, and Inclusion Task Forces.
  • The growth in Professional Development opportunities, with more companies reimbursing employees for certifications, business education, workshops, and tuition.
  • The emerging trend of special services or accommodations for military families.
  • The decline in companies providing workplace facilities for exercise and fitness, and the slight drop in remote working among Best Places to Work Multifamily® employees.
  • A marginal dip in employee evaluations of their employers’ performance, with specific concerns around benefits packages, timely communication, and staffing levels.

Key differentiators of the Best Places to Work Multifamily®:

  • Superior benefits programs, including retirement planning, life insurance coverage, disability benefits, and tuition reimbursement.
  • A higher level of trust between employees and leadership, with leaders demonstrating genuine care for their employees’ well-being.
  • A safer environment for employees to express their honest opinions without fear of negative repercussions.
  • Greater likelihood of offering paid time off for community service, reimbursement for certifications, business education, and tuition.

About the Multifamily Innovation® Summit:

Find out more about the Multifamily Innovation® Summit taking place in December, where the winners of the Best Places to Work Multifamily® program will be celebrated.

Visit MultifamilyInnovation.com/awards for more details on the Best Places to Work Multifamily® Program.

Visit MultifamilyLeadership.com to see all events, news, and insights in multifamily.

Enjoy the show, and don’t forget to subscribe to stay updated on the latest trends and insights in the multifamily apartment industry.

Digital Rent Collection: Strategies and Insights for Apartment Owners

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In this episode of the Multifamily Innovation® Show, Patrick Antrim talks with Mark Peters, the President of Zego.

Mark previously was the head of finance, payment operations, and business systems departments and has over 10 years of finance experience in the high-tech and payments space, resulting in an IPO and multiple positive exits.

Patrick and Mark discuss their thoughts on macro and micro economic factors that multifamily owners, operators, and investors are having to deal with today.

Topics covered:
  • Trends in rent collections and various payment types at multifamily properties.
  • Digital adoption in the multifamily industry, especially with regard to payment operations and business systems.
  • Legal and economic challenges with multifamily rent payments.
  • What you might not know about the most costly payment option and the risks associated with it.
  • Digital-first experiences and paperless offices.
  • Questions multifamily owners and operators should be asking partners like Zego.
  • Much more!
Connect:
Mark Peters: https://www.linkedin.com/in/markdavidpeters/
Zego: https://www.gozego.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/Get Involved:
Attend/Sponsor the Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Join the Multifamily Innovation® Council: https://multifamilyinnovation.com/multifamily-innovation-advisory-council/
Submit for a Multifamily Innovation® Award: https://multifamilyinnovation.com/awards/
Attend/Sponsor the Multifamily Women® Summit: https://multifamilywomen.com/

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The Importance of Due Diligence for Apartment Building Owners and Operators

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As an owner or operator of an apartment building, there are many important factors to consider when evaluating a potential acquisition. One often overlooked area is the property’s risk of storm damage and the importance of understanding its insurance claims history. This is where due diligence comes in, and why it’s crucial to have experts on your side.

Many buyers focus solely on the financials of a potential acquisition, but neglect to investigate the property’s insurance claims history. This can be a costly mistake, as storm damage can result in significant expenses that can eat into profits. However, by thoroughly examining the multifamily property’s claims history, owners and operators can identify unreported or uncovered claims that can provide the funds needed for capital improvements.

This is where having experts in your corner, such as our client WeatherShield, can be invaluable. These experts can help owners and operators navigate the complex world of insurance claims, ensuring that all claims are properly reported and that the maximum amount of funds are recovered.

“You would never want to go into an insurance claim on a high-dollar value property without an expert that understands damage identification. Someone who understands the insurance processes, the estimating, the evaluation, and how to handle large-scale commercial projects,” says Founder of WeatherShield, Marc Ness.

 

In addition to the potential for hidden capital improvement dollars, owners and operators need to be aware of the risk of storm damage to their property. This is especially important in areas prone to hurricanes, tornadoes, or other severe weather events. Understanding the property’s risk of storm damage and taking steps to mitigate that risk, such as reinforcing the building’s envelope or installing storm shutters, can help prevent damage and ensure that the property remains safe for its residents.

In the event that damage does occur, having experts on your side can be crucial in ensuring that the insurance claims process goes smoothly. This can be a complex and time-consuming process, but with the help of experts, owners and operators can recover the funds needed to make necessary repairs and improvements.

Due diligence is a critical part of the acquisition process for apartment building owners and operators. Understanding the property’s risk of storm damage and thoroughly examining its insurance claims history can help identify hidden capital improvement dollars and prevent costly surprises down the road. Additionally, having experts on your side can ensure that the insurance claims process goes smoothly, providing the funds needed to make necessary repairs and improvements. By prioritizing due diligence and partnering with experts, owners and operators can make informed decisions and protect their investments.

Connect with Marc Ness on LinkedIn: https://www.linkedin.com/in/marc-ness-101bbb7a/

Visit the WeatherShield Website for more information: https://weathershieldpro.com/

Proptech: The Multifamily Industry’s Secret Weapon to Economic Resiliency

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In this episode of the Multifamily Innovation® Show, Patrick Antrim talks with Kyle Finney, Business Development Manager of Arize, to illustrate how smart tech can be leveraged affordably. And how, even in tight cost-cutting times, owners can fortify their portfolio by optimizing their operational efficiencies, maintaining strong retention and occupancy rates, and building more resilience into their assets. At the end of the day, Owners need to justify the expense and see the short-term and long-term value when cost-cutting.

Patrick and Kyle covered the following topics:

  • The current climate in the multifamily industry.
  • How and why proptech is the secret weapon to multifamily’s
    economic resiliency.
  • How proptech addresses operational efficiencies in multifamily.
  • What is centralized leasing and how it benefits owners and operators of multifamily assets.
  • How to implement these solutions while staying within budget.
  • Integrations and installations within existing multifamily properties.

Connect:
Kyle Finney – https://www.linkedin.com/in/kyle-finney/
Patrick Antrim – https://www.linkedin.com/in/patrickantrim/
Multifamily Innovation® – https://www.linkedin.com/company/multifamilyleadership/

Websites:
https://www.arizehub.com/
https://multifamilyinnovation.com/

The Multifamily Investment Secret They Don’t Want You to Know: The Hidden Storm Damage Threat

by Podcast

Do you know the biggest threat to your multifamily investments? It’s not a market crash or a natural disaster, it’s something much closer to home.

In this episode, Patrick is joined by Marc Ness, Founder of WeatherShield. Marc is a construction expert with 20 years of experience in the insurance industry, who will reveal the hidden storm damage threat that could cost you your investments and the secret to protecting them.

Marc is a seasoned expert in the property insurance claims and construction industry, with a background that spans over two decades. He grew up in central Iowa where he developed a love for construction and worked in lumber yards and construction companies before starting his own construction company while in college.

After working for one of the top 5 insurance carriers for almost 20 years, Marc went on to oversee operations for a commercial roofing company, where he saw first-hand the challenges that multifamily and commercial real estate investors face in their investment and asset management strategies. Marc recognized a gap and created WeatherShield, a company that helps investors and property managers avoid making costly mistakes related to storm damage.

Here are some of the topics covered in this episode:

  • Why multifamily investors and property managers seem lack awareness the resulting effects of storm damage.
  • What things need to be considered if someone thinks they have storm damage and are considering filing a claim.
  • The biggest opportunities being missed by multifamily investors.
  • Common mistakes real estate investors and property managers make when it comes to managing storm damage risk.
  • The importance for investors to have a thorough evaluation of their properties by someone trained in storm damage evaluations.
  • Overview of WeatherShield and it’s helping the industry, how to learn more and how to get in touch with Marc.

Make a Connection:
Marc Ness: https://www.linkedin.com/in/marc-ness-101bbb7a/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/
Multifamily® Innovation: https://www.linkedin.com/company/multifamilyleadership/

Websites:
https://weathershieldpro.com/
https://multifamilyinnovation.com/

Multifamily Innovation_Council_3

Multifamily Leadership Announces Launch of Multifamily Innovation® Awards

by ArticleNews

January 24, 2023 – Scottsdale, Arizona – Multifamily Leadership launches the Multifamily Innovation® Awards, a national industry awards program recognizing excellence in technology and innovation in the Multifamily apartment industry. The awards will be presented at the annual Multifamily Innovation® Summit, which also recognizes the Best Places to Work Multifamily® companies.

Multifamily Innovation_Council_5

Multifamily Leadership Recognizes the Best Places to Work in Multifamily® for Women

by Article

December 20, 2022 – Scottsdale, AZ — Multifamily Leadership is thrilled to announce the national ranking of the Best Places to Work Multifamily® for Women. This list recognizes organizations that have created positive and supportive cultures for women and have participated in the Best Places to Work Multifamily® program.

To be eligible for the Best Places to Work Multifamily® for Women ranking, companies must have a minimum of 15 females working for them, or 25% of their workforce, whichever is greater. In addition, the response rate from women must be 40% or higher, unless the total number of women at the company is less than 25, in which case the response rate must be 80% or higher. The rankings are determined by the percentage of positive responses from women, from largest to smallest.

In its 8th year, the Best Places to Work Multifamily® program continues to fulfill its mission to advance leadership and innovation for multifamily professionals by recognizing those organizations who own, manage, and support apartment communities nationwide and who are making an impact in the world through employee engagement.

The rigorous assessment process evaluated each company’s employee policies and procedures as well as responses from the company’s employees. The program is part of a long-term initiative to encourage growth and excellence throughout the Multifamily Apartment Industry and to attract new leaders to the industry.

“We are proud to recognize and celebrate the companies that have earned a spot on this prestigious list. These organizations have demonstrated a commitment to creating positive and inclusive environments for their employees, and we are excited to see them being recognized for their efforts. The multifamily industry plays a vital role in the U.S. economy, and the Best Places to Work Multifamily® for Women program highlights the industry’s focus on people and its overall potential,” said Carrie Antrim, Co-Founder of Multifamily Women®.

This program is a valuable resource for employees in the multifamily industry, as it provides a platform for them to share their experiences and have their voices heard. It is not influenced by judges from suppliers or company volunteers, or by sponsorship or fundraising campaigns. Instead, it is a true representation of the opinions and perspectives of those working in the industry.

The 2023 Best Places to Work Multifamily® for Women, in ranking order, are:

1. NorthPoint Management
2. Zocalo Community Development
3. FCI Residential
4. Luves Management LLC DBA City Heights Asset Management LLC
5. ApartmentGeofencing.com
6. Perennial Properties
7. The Garrett Companies
8. Passco Companies
9. Peg Property Management Group
10. Stoa Group
11. Leonardo247, Inc.
12. APARTMENT SEO, LLC
13. Picerne Real Estate Group
14. Respage
15. The KSC Group
16. Scully Company
17. Eenhoorn, LLC
18. Weller Management
19. Knock CRM
20. Hankin Apartments
21. BSR REIT
22. RealSource Properties
23. Apartment Dynamics, LLC
24. SYNC Residential
25. RentDebt Automated Collections
26. Berger Rental Communities
27. PLK Communities
28. The Franklin Johnston Group
29. IMT Residential
29. The Westover Companies
30. Baron Properties
31. Rently
32. Presidium
33. GoldOller Real Estate Investments
34. ITEX
35. The REMM Group
36. Portico Property Management
37. Indus Communities
38. The Life Properties
39. Northland Investment Corporation
40. JVM Realty
41. Mission Rock Residential, LLC
42. Carter-Haston Real Estate Services, Inc.
43. The RADCO Companies
44. Alco Management, Inc.
45. Laramar Group
46. Marquis Asset Management
47. Security Properties Residential LLC
48. Ashford Communities
49. Zego
50. Avanti Residential
51. Lantower Residential
52. ResProp Management
52. WRH REALTY SERVICES, INC.
53. GrayCo Properties, LLC
54. Decron Properties
55. DASMEN Residential
56. Peak Properties
57. Lawson
58. Keener Management

Media Contact:
Patrick Antrim (480) 780-3522
contact@multifamilyleadership.com
Source: Multifamily Leadership, LLC

 

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Multifamily Innovation® Advisory Council Recognizes PropTech Entrepreneur Kerry W. Kirby with Inaugural Bootstrapper Award

by Article

PHOENIX, Dec. 13, 2022 — Patrick Antrim, Founder and CEO of Multifamily Leadership and Chairman of the Multifamily Innovation® Advisory Council, introduced a new award at the 2022 Multifamily Innovation® Summit held in Phoenix, Arizona on December 7-8, 2022. The first recipient of the Multifamily Innovation® Bootstrapper Award is Kerry W. Kirby, Founder and CEO of 365 Connect, a leading PropTech firm exclusively serving the multifamily housing industry.

two men in suits standing on a red carpet holding a crystal award
Kerry W. Kirby and Patrick Antrim on the red carpet at the Multifamily Innovation® Summit in Phoenix, Arizona

The Multifamily Innovation® Bootstrapper Award recognizes entrepreneurs who have built successful businesses without raising rounds of venture capital or relying on funding from external sources. The award celebrates those who have focused on creating great products and services that serve the needs of multifamily owners and operators, while providing ongoing support to their clients.

Prior to founding 365 Connect in 2003, Kerry developed and invested in apartment communities across the Southern United States. It was through his work as a developer that he saw the need to provide technology services that would bridge the gap between properties, prospects, and residents. A technologist at heart, Kerry holds 97 technology awards, founded the largest media site in the multifamily industry, and is the co-host of the longest running podcast series in our space. He serves on the Board of Advisors of Rainbow, a national nonprofit organization in the affordable housing industry and as Chair of Technology Initiatives for the Multifamily Innovation® Advisory Council. Kerry, and his wife Melinda, are fixtures in the philanthropic community, where they support several initiatives focused on educational, healthcare, and equality programs through their charitable foundation.

“We are thrilled to recognize Kerry for his contributions to the multifamily industry through his innovative achievements in technology,” said Patrick Antrim. “Kerry’s passion for technology and his dedication to improving the lives of renters through his work make him a deserving recipient of the first-ever Multifamily Innovation® Bootstrapper Award. This award celebrates the hard work and dedication of visionary entrepreneurs who build thriving businesses without relying on venture capital, and we are proud to recognize Kerry as a leader in this category.”

Kerry W. Kirby stated, “What an honor to receive this highly prestigious inaugural award from an organization that truly focuses on innovation in our industry. With over 43 million Americans calling a rental apartment their home, we have remained focused on reimagining workflows that will better serve renters and eliminate redundant tasks, while not being distracted by outside funding. I am proud to be an integral part of our industry and humbled to be recognized by my industry peers.”

To learn more about the Multifamily Innovation® Summit and the Multifamily Innovation® Bootstrapper Award, visit MultifamilyInnovation.com.

ABOUT THE MULTIFAMILY INNOVATION® SUMMIT: The Multifamily Innovation® Summit is a premier industry event with notable, thought-provoking speakers, informal peer-to-peer discussions, and unparalleled educational content. The two-day summit focuses on managing the apartment of the future, shifting paradigms in digital leasing, and the power of leveraging people as a competitive advantage. For more information visit MultifamilyInnovation.com

MEDIA CONTACTS
Media Relations
350526@email4pr.com
480-780-2611

SOURCE Multifamily Leadership