2024 Multifamily Innovation Council Official Member Since 2024 (LinkedIn-Facebook-Twitter)

Seth Wolfman, President of New Urban Residential, Joins Multifamily Innovation® Advisory Council

Scottsdale, AZ – April 16, 2023  — Multifamily Leadership proudly welcomes Seth Wolfman, President of New Urban Residential, as a valuable addition to the Multifamily Innovation® Advisory Council. Seth brings extensive experience and a robust understanding of real estate investment management, enhancing the collective knowledge of the council focused on shaping the future of the multifamily housing industry.

New Urban Residential LLC, a family-owned real estate investment management company, operates in-house property management and construction departments, specializing in affordable and workforce housing across the Carolinas. As President of New Urban Residential, Seth oversees all facets of the business, and is responsible for executing the investment plans of a portfolio of 600 units under ownership and management.

Seth brings a solid institutional background to the multifamily industry following a 15-year career in finance and investment management. He and the team have strategically acquired apartment communities in Raleigh, Durham, and Charlotte, North Carolina over the past five years. 

Seth Wolfman shares his perspective, “It’s important for me to have a group of like-minded people who I can share different issues with and receive actionable feedback. I’m pleased and privileged to join a group of multifamily leaders who have both visionary ideas and the ability to execute. I’m looking forward to contributing and applying what I learn to continually improve our own investment portfolio.”

His passion lies in cultivating a culture that promotes comprehensive learning across various aspects of the business. Seth is dedicated to providing his team with opportunities to become experts in multiple areas, fostering an environment of consistent progress and professional growth.

“We are thrilled to have Seth Wolfman join the Multifamily Innovation® Council. Seth’s remarkable track record in real estate investment and his proactive approach to fostering an environment of learning and growth within his team align perfectly with our council’s mission to drive innovation and excellence in the multifamily industry. Seth’s commitment to operational excellence and his strategic mindset will undoubtedly enrich our discussions and help us set new benchmarks for success. We look forward to the fresh perspectives and insights Seth will bring to our collective efforts to elevate the multifamily housing experience.” – Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership.

Council members will benefit significantly from Seth’s insights into real estate investment management, operational problem-solving, and his dedication to cultivating a multifunctional learning environment for teams.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

melanie french multifamily innovation council

Melanie French Joins the Multifamily Innovation® Council, Paving the Way for Future Real Estate Innovators

Scottsdale, Arizona – April 12, 2024 – The Multifamily Innovation® Council proudly announces the addition of Melanie French, an esteemed multifamily executive and CEO of RR Living, to its executive-level membership organization. Bringing over two decades of industry experience and leadership, French stands poised to contribute her vast expertise towards advancing the mission of the Council.

Melanie French is recognized within the multifamily industry for her authentic leadership and dedication to creating success stories that transcend properties and assets, integrating the achievements of teams, leaders, and entire companies. As CEO of RR Living, French steers the direction of a sprawling portfolio encompassing almost 16,000 units, her strategies focusing on driving organizational growth and sustaining industry excellence.

Her career encompasses significant tenures with industry powerhouses, including Cortland and Aimco, where her role as an executive leader has led to pivotal growth trajectories. Highly sought as a speaker, French’s thought leadership has inspired many. Alongside her contributions to the Multifamily Innovation® Council, Melanie’s commitment to professional enrichment and community engagement shines through her multiple prestigious memberships, including CPM, CHIEF, the Forbes Business Council, and her advisory role for Entryway.

Melanie expressed her excitement about joining the Multifamily Innovation® Council with the following statement: “It is an honor to be a part of the Multifamily Innovation® Council where I can continue to contribute meaningfully to the industry I love, while paving the way for our future innovators, entrepreneurs and change leaders in real estate and multifamily.”

As her accolades precede her, French’s areas of strength position her to be a key contributor to the Council’s initiatives. Her experience harnesses the transformative power of leadership development, effective property management strategies, and her nuanced grasp of the multifamily industry complements the Council’s vision of fostering innovation and profitability.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, and CEO of Multifamily Leadership, states, “Melanie’s unwavering commitment to multifamily excellence reflects the core mission of the Council. Her strategic insight and results-driven approach will invigorate our collective pursuit of business optimization and technological leadership. We welcome Melanie’s partnership and expertise as instrumental in shaping the future of our industry.”

The Multifamily Innovation® Council serves as a dynamic platform for industry leaders to address and navigate the multifamily landscape’s complexities. It is committed to innovation that positively impacts the bottom line, enhances employee experiences, and sustains demand for companies.

Melanie French’s addition to the Council underscores its steadfast resolve to empower industry executives in their continuous journey towards professional and personal growth, promoting innovation, competitiveness, and success.

The Multifamily Innovation® Council invites other multifamily executives to join a network of trust, shared knowledge, and personal development. To learn more about the Council and how to get involved, please visit https://multifamilyinnovation.com/council

About Multifamily Innovation® Council:

The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We focus on the intersection of leadership, technology, AI, and Innovation. We value results and collaboration for Multifamily Business leaders seeking to unlock value within their organizations to create better experiences and drive profitability.

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

debbie rae peters multifamily innovation council

Multifamily Innovation® Council Welcomes Industry Powerhouse Debbie Rae Peters

Scottsdale, Arizona – April 8, 2024 – The Multifamily Innovation® Council, a consort of leading multifamily executives, is delighted to announce that Debbie Rae Peters, an industry veteran with over 30 years of experience in the NY Metro area, has joined the Council. Debbie Rae brings to the table a wealth of knowledge and expertise in marketing, online presence, and resident engagement acquired from her tenure at prominent real estate entities.

As Director of Marketing for Rose Property Management Group, Debbie Rae has been pivotal in revolutionizing multifamily property branding and lead generation strategies. With a storied career spanning positions at AvalonBay, AIMCO, Roseland, Greystar, and Beam Living, she is highly sought-after for her ability to implement creative and economically savvy marketing initiatives that propel leasing numbers while enriching the resident experience.

Debbie stated, “Being part of the Multifamily Innovation® Council presents a great opportunity to collaborate with industry peers and drive positive change in the multifamily industry. By connecting with others who share your passion for innovation, you can collectively address challenges and identify opportunities to enhance the industry and benefit everyone involved.”

Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, expressed his enthusiasm for Debbie’s accession, “Debbie Rae Peters exemplifies the convergence of experience and innovation, reflecting our commitment to advancing the multifamily industry. Her dedication to fostering women’s ERGs and spearheading DEI initiatives will be instrumental in steering our Council towards a more inclusive and transformative future.”

The Council details its mission as follows: The Multifamily Innovation® Council is an executive level membership organization dedicated to the profitable Multifamily Company. The Council is ardent about innovation for impactful outcomes, concentrating on leadership, technology AI, and advancement that drive bottom-line profits, employee gratification, and robust demand for services.

Joining the Council signifies a commitment to continuous enhancement and growth. Members, like Debbie Rae, bring proven insight and forward-thinking strategies to the collective table, positioning themselves as frontrunners in the ever-evolving multifamily industry landscape.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

sandra barfield

Multifamily Innovation® Council Welcomes Sandra Barfield, Leading the Charge in Operational Efficiency and Automation

Scottsdale, Arizona – April 2, 2024 — The Multifamily Innovation® Council, an executive membership organization dedicated to the intersection of leadership, technology, AI, and innovation within the multifamily industry, proudly announces the admission of Sandra Barfield to its executive level membership. With a rich 36-year track record in multifamily leadership, and her current pivotal role as Senior Vice President of Shared Services and Corporate Marketing at PeakMade Real Estate, Barfield brings a wealth of experience and an intricate understanding of operational efficiencies to the Council.

“Sandra Barfield’s impressive background in multifamily operations and marketing, coupled with her passion for innovation and centralization, aligns seamlessly with our purpose,” states Patrick Antrim, Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership. “Her insights into training, sales, and the execution of large-scale projects will be invaluable to our collaborative efforts to drive profitability and create superior experiences within the industry. We are certain that her contributions will enhance our collective knowledge and our capability to navigate the multitude of challenges within the multifamily landscape with confidence and innovation.”

Barfield’s career is marked by a history of substantial impact on training, sales, marketing, and national facilities management, including heading a traveling operations team and participating in risk & compliance, ERG, and operating procedures committees. With her strategic direction, numerous new projects have been successfully launched, not to mention her role in orchestrating the planning and execution of an influential annual leadership conference. These accomplishments, coupled with her role as the executive sponsor of the Innovation and Centralization Committee at PeakMade, spotlight her strong commitment to enhancing operational workflows through smart automation, without compromising the client’s journey.

“As our industry continues to evolve, I am thrilled to join the Multifamily Innovation® Council and look forward to learning more and collaborating with my industry peers about new approaches to our business,” shares Barfield. Her enthusiasm to merge her extensive multifamily knowledge with this forward-thinking community signals the start of an exciting new era in meeting both the current and future needs of the multifamily industry.

The Multifamily Innovation® Council is built on a foundation of innovation that directly benefits business outcomes, enabling a support system that elevates member experience and sustains robust demand for their companies. The organization values results and collaboration, striving to unlock value for leaders in the multifamily business and facilitate profitability within their companies.

The Council welcomes Sandra Barfield and is confident her expertise in managing diverse teams and her reputation as an avid innovator will significantly contribute to the Council’s ongoing mission to empower industry executives. With her addition, the Council fortifies its trajectory towards yielding heightened abilities to manage uncertainty, bolster profitability, and advance competitiveness in the multifamily landscape.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Technology, AI, Innovation, and Leadership.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

Media Contact: 

Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

The Multifamily AI Summit Is Here

Prepare to mark your calendars and join the revolution at the cutting edge of technology and Multifamily Real Estate as I, Patrick Antrim, unveil the game-changing Multifamily Innovation® AI Summit.

Imagine an industry where artificial intelligence propels profitability and productivity to unprecedented heights – that’s the future we’re crafting at the Multifamily Innovation® Council.

Throughout this episode, I share electrifying details about how our upcoming December event will merge AI effortlessly into the multifamily company, enhancing not only business outcomes but also enriching employee and customer experiences.

As we walk through the council’s commitment to leadership and innovation, you’ll learn how our regular gatherings, webinars, and podcasts keep the pulse of transformation alive year-round.

This is more than just an announcement; it’s an exclusive invitation to a trailblazing congregation of AI enthusiasts and innovators.

If your heart beats for AI, whether you’re taking your first steps or are in the midst of product development, this segment signals a pivotal moment for your involvement.

The Multifamily Innovation® AI Summit isn’t just an event; it’s an opportunity to be at the forefront of an industry evolution, shaping the future of multifamily living. 

By joining this focused summit, you’ll be aligning with stakeholders who prioritize technology as a tool for progress, all while we dissect the challenges at hand and explore technological solutions that put you ahead in the AI revolution.

Connect:

Patrick Antrim: https://www.linkedin.com/in/patrickantrim/
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Multifamily Women®: https://multifamilywomen.com/

Digital Rent Collection: Strategies and Insights for Apartment Owners

In this episode of the Multifamily Innovation® Show, Patrick Antrim talks with Mark Peters, the President of Zego.

Mark previously was the head of finance, payment operations, and business systems departments and has over 10 years of finance experience in the high-tech and payments space, resulting in an IPO and multiple positive exits.

Patrick and Mark discuss their thoughts on macro and micro economic factors that multifamily owners, operators, and investors are having to deal with today.

Topics covered:
  • Trends in rent collections and various payment types at multifamily properties.
  • Digital adoption in the multifamily industry, especially with regard to payment operations and business systems.
  • Legal and economic challenges with multifamily rent payments.
  • What you might not know about the most costly payment option and the risks associated with it.
  • Digital-first experiences and paperless offices.
  • Questions multifamily owners and operators should be asking partners like Zego.
  • Much more!
Connect:
Mark Peters: https://www.linkedin.com/in/markdavidpeters/
Zego: https://www.gozego.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/Get Involved:
Attend/Sponsor the Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Join the Multifamily Innovation® Council: https://multifamilyinnovation.com/multifamily-innovation-advisory-council/
Submit for a Multifamily Innovation® Award: https://multifamilyinnovation.com/awards/
Attend/Sponsor the Multifamily Women® Summit: https://multifamilywomen.com/

Introducing New Products in a World of Rising Costs

Meeting Recap: Multifamily Innovation® Advisory Council

The Multifamily Innovation® Advisory Council now has over 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight to leaders across the industry.

This show is where we report back key trends and findings from within these meetings so that the industry can advance and build technologies that knock down problems or create bigger and better futures for Multifamily companies.

A Multifamily Companies ability to innovate is a key factor for sustained growth, economic viability, increased well-being, and the development of communities.