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A Technology That Helps Identify Quality Leads and Convert More Rentals

Patrick Antrim August 12, 2021


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Today’s renter wants control over the leasing process and access to information wherever, whenever, but today’s leasing team simply can’t keep up. On this episode, Patrick Antrim and Robert Turnbull explore Multifamily’s most adopted digital leasing solution providing renters the information they want 24/7/365 anywhere on the Internet.

Robert Turnbull is the Founder, President and COO of BetterBot and will discuss the following topics:

  • Where BetterBot is at in the leasing journey
  • BetterBot for Leads, and how this tool helps fight lead fatigue and deliver qualified leads
  • How renters can gain control over the leasing process
  • Helping leasing teams keep up with the influx of prospects and get their time back
  • Where we are going with the future of leasing for consumers and property owners
  • The reasons why having too many leads can actually hurt your business
  • How technology can be used to sort through ILS data keep track of lost contacts
  • How to get consumers the information they want quickly
  • What percentage of prospects are searching for an apartment after hours
  • How BetterBot is single-product focused and different from other brands

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Patrick Antrim

Patrick Antrim is the Founder of Multifamily Leadership, LLC, a thought leadership platform providing streaming content around technology, innovation, and leadership. He also produces two of the highest level events in the Multifamily Apartment industry. The Multifamily Leadership brand is preparing Multifamily Leaders for the FUTURE. They honor the Best Places to Work in Multifamily®️ at our annual leadership Innovation summit.

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