Standardized and Normalized Data in the Multifamily Industry

Today on the Multifamily Innovation® Show, Patrick Antrim discusses the importance of standardized and normalized data in the multifamily industry with Elizabeth Braman, Co-Founder and CEO of Revolution RE. Elizabeth’s company provides tactical insights and reporting for peak apartment performance.

The episode also includes announcements for the Multifamily Innovation® Summit and the Multifamily Innovation® Council, which provides support and networking opportunities for owners and operators of 1,500 units or more.

Patrick and Elizabeth discuss how using data for benchmarking, resident experience analysis, and risk management can help improve apartment property performance and retention. This includes analyzing year-over-year performance, team productivity, performance metrics, online reviews, sentiment, and emails to determine the health of a particular multifamily property. Data can be used to identify opportunities or potential weaknesses in multifamily property performance for risk management purposes.

Other use cases for data include multifamily revenue growth, testing new technologies, and regulatory compliance. By having standardized data in the same environment and format, comparative analysis can be done to improve upon current practices and learn from the competitive set.

Additionally, today’s episode delves into the benefits of offering apartment amenities and experiences to residents, which can enhance their overall experience and increase retention. One way to measure their impact is by analyzing online reviews, which are the primary means by which most people find housing these days, especially within the multifamily industry. Positive reviews can lead to increased traffic from online leads, while negative reviews can have the opposite effect. Although determining the value of these offerings can be difficult, it is crucial to consider their overall impact on resident experience and retention.

Elizabeth stresses the importance of having a structured and focused data strategy for multifamily companies to effectively use data and achieve results. She recommends starting by identifying which data sources to work with and setting achievable, measurable, and worthwhile goals. She also emphasizes the importance of involving everyone in executing the plan and committing to training and exploration.

Time Stamps:
[00:06:53] Clean data for AI applications.
[00:09:55] Thinking about data today in the apartment industry.
[00:13:01] Standardizing data for comparative analysis.
[00:19:40] Using data to prove the multifamily business model.
[00:28:47] Predictive analytics in real estate.
[00:33:25] Rental property data challenges.
[00:35:00] Small clients benefit from data.
[00:43:17] Building a consistent multifamily brand.
[00:44:09] Predictive models in property management.
[00:48:26] Increasing value of products.
[00:52:33] Responding to negative reviews.

Revolution RE –
Elizabeth Braman –
Patrick Antrim –
Multifamily Innovation® Summit –
Multifamily Innovation® Council –

Multifamily Innovation

Multifamily Innovation® Advisory Council Welcomes Clay Llewellyn

May 19, 2023 – SCOTTSDALE, AZ – Multifamily Leadership announced that Clay Llewellyn, Chief Operating Officer at Income Property Specialists, has joined the Multifamily Innovation® Council. The Multifamily Innovation® Advisory Council is a community of multifamily investors, developers, operators, and third-party managers dedicated to driving innovation in the industry.

Llewellyn brings over 10 years of multifamily experience in operations to the council. His expertise in organizational development and effectiveness will be valuable assets to the council as it works to identify pain points and explore solutions within the multifamily industry.

Clay Llewellyn joins the Multifamily Innovation® Council

Participating in the Multifamily Innovation® Council meetings has been incredibly valuable. The primary emphasis of our discussions has been problem-solving and finding effective solutions, in contrast to my previous experiences with similar groups that tended to prioritize self-promotion. It is reassuring to discover that the challenges our business faces are shared among other organizations, providing a sense of comfort and support,” said Llewellyn.

Clay Llewellyn has been with Income Property Specialists for over 8 years and prior to that, he was with Laramar Group. His Certified Apartment Manager designation and prior experience as a property manager, allows Llewellyn to bring a wealth of knowledge to the Council regarding on-site roles and responsibilities as well as executive-level insight. Having received his undergraduate degree from Arizona State University, he went on to receive his Master’s Degree in Industrial and Organizational Psychology from Grand Canyon University.

“We are thrilled to see such tremendous growth in our community,” stated Patrick Antrim, the council’s Chairman. “Our mission is to support the growth and development of multifamily businesses, and we are committed to providing our members with the resources and opportunities they need to succeed. We believe that innovation is key to driving progress in the industry, and we are dedicated to using our proprietary framework to identify pain points and explore solutions.”

Council members enjoy access to weekly meetings, a private community, and an annual in-person summit, as well as the opportunity to share insights and learn from a diverse group of successful multifamily owners and operators. Membership is open to those who own or manage a minimum of 1,500 units multifamily apartments.

Kerry W. Kirby, Chair of Technology Initiatives for the Multifamily Innovation® Council, added, “Clay is a great addition to the council, and we are excited to have him join our group. His expertise and industry experience will be a valuable addition to our members.”

Antrim concluded, “While technology is important, it’s not the only aspect to consider. To improve our businesses, we need to focus on processes, leadership, and innovation. We are committed to supporting our members as they grow and expand their operations, and we invite others to join us in driving innovation across the industry.”

For more information about the Multifamily Innovation® Council, please visit

Media Contact:
Patrick Antrim

Source: Multifamily Leadership

Multifamily Innovation

Lloyd Companies VP, Ashley Lipp, Joins Industry-Leading Multifamily Innovation® Advisory Council

March 8, 2023 – Scottsdale, AZ — Multifamily Leadership is pleased to announce Ashley Lipp, Vice President of Residential Property Operations at Lloyd Companies, has joined the Multifamily Innovation® Advisory Council. This esteemed council is made up of industry leaders and innovators who come together to share their expertise and insights on the multifamily industry.

Lipp states, “I’m excited to join this group of multifamily professionals which has already proven to offer invaluable insight on the opportunities and challenges our industry faces. I have connected with several new colleagues and believe the networking opportunities this group offers will greatly benefit both my professional growth and Lloyd Companies as a whole.”

As a member of the council, Lipp will provide valuable insight and expertise in the multifamily industry, bringing her wealth of experience and knowledge to the table. Lipp leads the Residential Property Management team at Lloyd Companies, overseeing more than 8,500 multi-family units in the portfolio.

“Ashley is already a vital member of our Council, and we are thrilled to have her expertise and contributions to the industry,” said Chairman, Patrick Antrim. “We have no doubt that she will bring valuable insights and ideas to the Multifamily Innovation® Advisory Council.”

Lipp is passionate about helping others achieve their professional goals and development, and is dedicated to empowering her team at Lloyd Companies. In her role as Vice President, she guides the Residential Property Management team in all of their functions and leads the vision, operations, and training for the division.

In addition to her professional pursuits, Lipp is dedicated to her personal interests and enjoys spending time with family and friends, as well as playing competitive sports. She received her education from the University of South Dakota, where she studied Contemporary Media & Journalism. 

Council members enjoy access to weekly meetings, a private community, and an annual in-person summit, as well as the opportunity to share insights and learn from a diverse group of successful multifamily owners and operators. Membership is open to those who own or manage multifamily apartments with 1,500+ units under management.

“It’s not just about technology,” said Antrim. “It’s about the processes, leadership, and innovation required to make the business better. We are excited to continue supporting our members as they build and scale their businesses, and we welcome new members to join us in driving innovation in the multifamily industry.”

For more information about the Multifamily Innovation® Advisory Council, please visit

Media Contact:
Patrick Antrim

Source: Multifamily Leadership

Multifamily Innovation_Council_3

Multifamily Leadership Announces Launch of Multifamily Innovation® Awards

January 24, 2023 – Scottsdale, Arizona – Multifamily Leadership launches the Multifamily Innovation® Awards, a national industry awards program recognizing excellence in technology and innovation in the Multifamily apartment industry. The awards will be presented at the annual Multifamily Innovation® Summit, which also recognizes the Best Places to Work Multifamily® companies.

Multifamily Innovation_Council_4

Multifamily Innovation® Advisory Council Chairman Patrick Antrim to Attend CES 2023

Antrim has been selected as multifamily industry analyst to attend CES® 2023. He will receive access to Media Days which is an exclusive, media-only event that takes place in Las Vegas before CES opens to the tech industry.

January 2, 2023 - Scottsdale, AZ -- Patrick Antrim, Founder and CEO of Multifamily Leadership and Chairman of the Multifamily Innovation® Advisory Council, has been selected to attend CES 2023 as an industry analyst. Antrim will explore opportunities for the future of the multifamily industry at the exclusive CES Media Days event, which takes place on January 3rd and 4th in Las Vegas.

While at CES, Antrim will focus his attention on turning industry blind spots into breakthrough innovations through collaboration. He plans to meet with forward-thinking innovators to discuss the use of open integrations to advance technology adoption in the multifamily industry. Additionally, Antrim will work to attract investment capital to the industry in order to advance innovation through collaboration.

Media Days, which is open exclusively to CES media, gives access to press conferences and a preview of the products launching at CES® 2023. The event will feature top exhibitors in addition to showcasing new products and technologies. According to CES, “Kicking off major tech announcements, Media Days gives registered media access to news-breaking press conferences and CES Unveiled Las Vegas, a first-hand preview of the products launching at CES 2023.”

The multifamily industry plays a significant role in the US economy, with apartments and their residents contributing $3.4 trillion annually and supporting 17.5 million jobs. With growing demand for apartments, the industry must continue to innovate and find new development approaches to meet this demand. 

Antrim will bring the information and insights he gains at CES back to the Multifamily Innovation® Advisory Council, a private, invitation-only group that meets weekly to discuss real-world experiences with using technology in multifamily communities. Council members are free from vendor influences and sales pitches, allowing them to openly think through challenges and find solutions for their operations. The council also meets in person annually at the Multifamily Innovation® Summit.

Membership to the Multifamily Innovation® Council is by application only and is open to those who own or work for firms that own or manage a minimum of 1,500 apartment units. 

To learn about membership opportunities, visit

Media Contact:
Patrick Antrim

Multifamily Innovation_Council_6

Multifamily Innovation® Advisory Council Recognizes PropTech Entrepreneur Kerry W. Kirby with Inaugural Bootstrapper Award

PHOENIXDec. 13, 2022 — Patrick Antrim, Founder and CEO of Multifamily Leadership and Chairman of the Multifamily Innovation® Advisory Council, introduced a new award at the 2022 Multifamily Innovation® Summit held in Phoenix, Arizona on December 7-8, 2022. The first recipient of the Multifamily Innovation® Bootstrapper Award is Kerry W. Kirby, Founder and CEO of 365 Connect, a leading PropTech firm exclusively serving the multifamily housing industry.

two men in suits standing on a red carpet holding a crystal award
Kerry W. Kirby and Patrick Antrim on the red carpet at the Multifamily Innovation® Summit in Phoenix, Arizona

The Multifamily Innovation® Bootstrapper Award recognizes entrepreneurs who have built successful businesses without raising rounds of venture capital or relying on funding from external sources. The award celebrates those who have focused on creating great products and services that serve the needs of multifamily owners and operators, while providing ongoing support to their clients.

Prior to founding 365 Connect in 2003, Kerry developed and invested in apartment communities across the Southern United States. It was through his work as a developer that he saw the need to provide technology services that would bridge the gap between properties, prospects, and residents. A technologist at heart, Kerry holds 97 technology awards, founded the largest media site in the multifamily industry, and is the co-host of the longest running podcast series in our space. He serves on the Board of Advisors of Rainbow, a national nonprofit organization in the affordable housing industry and as Chair of Technology Initiatives for the Multifamily Innovation® Advisory Council. Kerry, and his wife Melinda, are fixtures in the philanthropic community, where they support several initiatives focused on educational, healthcare, and equality programs through their charitable foundation.

“We are thrilled to recognize Kerry for his contributions to the multifamily industry through his innovative achievements in technology,” said Patrick Antrim. “Kerry’s passion for technology and his dedication to improving the lives of renters through his work make him a deserving recipient of the first-ever Multifamily Innovation® Bootstrapper Award. This award celebrates the hard work and dedication of visionary entrepreneurs who build thriving businesses without relying on venture capital, and we are proud to recognize Kerry as a leader in this category.”

Kerry W. Kirby stated, “What an honor to receive this highly prestigious inaugural award from an organization that truly focuses on innovation in our industry. With over 43 million Americans calling a rental apartment their home, we have remained focused on reimagining workflows that will better serve renters and eliminate redundant tasks, while not being distracted by outside funding. I am proud to be an integral part of our industry and humbled to be recognized by my industry peers.”

To learn more about the Multifamily Innovation® Summit and the Multifamily Innovation® Bootstrapper Award, visit

ABOUT THE MULTIFAMILY INNOVATION® SUMMIT: The Multifamily Innovation® Summit is a premier industry event with notable, thought-provoking speakers, informal peer-to-peer discussions, and unparalleled educational content. The two-day summit focuses on managing the apartment of the future, shifting paradigms in digital leasing, and the power of leveraging people as a competitive advantage. For more information visit

Media Relations

SOURCE Multifamily Leadership

Multifamily Innovation® Announces 2022 Summit Schedule

Topics range from centralized leasing for multifamily portfolios, the state of multifamily technology integrations, pilot programs and new technology integrations, leasing automations, flexible rentals, and more.

SCOTTSDALE, Ariz.Sept. 21, 2022 /PRNewswire/ — Multifamily Innovation® announces their 2022 Summit schedule, covering the most requested and most crucial topics for operating winning, successful multifamily organizations in today’s climate.

Register today for the Multifamily Innovation® Summit.

At the Summit, you will gain access to the perspectives from the Multifamily Innovation® Advisory Council members so you can avoid pitfalls and gain new perspectives for your business. You will have access to people and companies that are implementing new products, working through pilot programs, and designing their business with people that are thinking deeply about making their Multifamily business better.

This event also recognizes the official Best Places to Work Multifamily® companies nationwide. You don’t have to be involved in the awards program to attend this event. Top executives and CEOs from these companies being recognized will be in attendance to receive their award and make remarks from the stage.

Attendees will learn to bring together their technology initiatives with strong, internal-proven Multifamily leadership processes.

The Multifamily Leadership platform has spent the last 8 years producing high level events centered around technology, leadership, innovation, and Multifamily Investments. The company also conducts research on what it takes to run a successful multifamily company through the official Best Places to Work Multifamily® program.

Through their podcasts, live broadcasts, award programs, in-person summits, articles, social media channels, and streaming platform, Multifamily Leadership reaches a global audience of millions of viewers and listeners.

On December 7-8, 2022, you will have the opportunity to experience the Multifamily Innovation® Summit in Phoenix, Arizona. This event is open to everyone in multifamily and the content is built specifically for the challenges this industry is facing running apartment portfolios, delivered by experts who have been through it all, boots on the ground, paving the way for what’s next.

“I’m spending time every week with top Executives in the Multifamily Innovation® Council, and productivity remains the top priority for these organizations. Forward thinking executives will need to focus on increased productivity and efficiency so investors get to their yields without depending on rent increases. Innovation goes beyond technology, it’s about making a business better,” states Patrick Antrim, CEO of Multifamily Leadership and Chairman of the Multifamily Innovation® Advisory Council.

Content for the 2022 Multifamily Innovation® Summit is as follows:

  • Multifamily Innovation® Showcase – a curated group of expert discussions so top executives can stay on top of current innovations and the most impactful technologies on the market.
  • Multifamily Awards Show – Announcing the top-ranking companies in the National Best Places to Work Multifamily®
  • Centralized Leasing for Multifamily Portfolios
  • The State of Multifamily Technology Integrations
  • Pilot Programs and New Technology Integrations
  • Leasing Automation That Will Eliminate Unnecessary Tasks, and Help Retain Onsite Teams
  • What You Might Not Know About the Flexible Rental Surge

The most unique thing about every event produced by Multifamily Leadership is the care taken to address every aspect of the individual. Work life and personal life are no longer mutually exclusive and it is equally important to treat the individual for personal growth as it is for professional growth. This is why the in-person events include unique experiences to foster mindset shifts, deeper relationships, and easier networking for industry professionals. From hiking to yoga to helicopter rides, you just never know what is in store!

For more details and descriptions of specific content, please visit and be sure to get registered today before ticket prices increase.

There are a few sponsorship opportunities remaining, so to get involved now, please visit

Media Contact:
Patrick Antrim (480) 719-4409

SOURCE Multifamily Leadership

Introducing New Products in a World of Rising Costs

Meeting Recap: Multifamily Innovation® Advisory Council

The Multifamily Innovation® Advisory Council now has over 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight to leaders across the industry.

This show is where we report back key trends and findings from within these meetings so that the industry can advance and build technologies that knock down problems or create bigger and better futures for Multifamily companies.

A Multifamily Companies ability to innovate is a key factor for sustained growth, economic viability, increased well-being, and the development of communities.