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Multifamily Innovation® Council Marks 10-Year Milestone with Launch of Exclusive AI Lab for Multifamily Industry

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nectarflow™ Innovation & AI Lab to Offer Council Members Immersive Experiences, Bridging People, Technology and Business Success

Scottsdale, Ariz., Dec. 9, 2024 – Celebrating a decade of fostering innovation, the Multifamily Innovation® Council is redefining collaboration in the industry with the debut of the nectarflow™ Innovation & AI Lab in Scottsdale, an exclusive hub designed to integrate cutting-edge AI with practical business solutions for multifamily professionals. Council members visited the newly renovated space last week during the Multifamily Innovation® & AI Summit 2024 where AI enablement and implementation were trending topics.

For the past ten years, the Multifamily Innovation® Council has been bringing industry leaders together, fostering adaptive growth, leadership through change and shared success. Now, as the multifamily industry embraces artificial intelligence, the Council is evolving to bring people and technology together like never before. In partnership with the newly launched nectarflow™ Innovation & AI Lab, the Council is taking a transformative step forward, providing an exclusive membership experience for multifamily owners and operators designed to support not just learning but actionable, lasting success.

For the first time ever, multifamily owners and operators will join forces in a membership structure that eliminates the traditional buyer/seller marketplace model, which has historically been a barrier to innovation. This new model nurtures collaboration, open data and a community of developers building AI and automation solutions for each other. It shifts the focus from scarcity and competition to an abundance mindset rooted in trust and credibility, creating a platform where members work together, share knowledge and support each other in adapting to an AI-driven future. This council is a place for people, not companies, to convene—recognizing that it’s the individuals and the teams they lead who drive meaningful business results.

The Council also welcomes select partnerships, allowing brands to take a more active role in advancing the industry through education and collaborative efforts. Through these Council partnerships, industry leaders can contribute directly to the Council’s mission of fostering innovation, setting new standards and educating the multifamily community on the latest AI advancements, including strategies and tactics for implementing AI solutions that increase profitability through transformational upscaling and improvements in efficiency throughout organizations.

What Members Can Expect:

  • More Frequent Events – The Lab will host cutting-edge events regularly, providing members with timely insights into AI advancements and their practical applications within multifamily.
  • Immersive Experiences – Moving beyond traditional formats, the Lab’s events will focus on hands-on learning with expert support, allowing attendees to directly engage with actionable AI tools and automation technology solutions in real-world scenarios. Attendees will build and retain actual AI and automation solutions tailored to their businesses.
  • A Platform for Success – The Council provides more than education; it’s a platform for real business transformation, driven by collaboration, open data and a shared commitment to advancing the multifamily industry together.
  • Collaborations with Industry Leaders – Through partnerships with leading technology and point solution providers, the nectarflow™ Innovation & AI Lab will serve as a center of networking and cooperation that catalyzes business breakthroughs, aligning expertise and resources to drive better outcomes across multifamily.

As the industry steps into an AI-powered future, the nectarflow™ Innovation & AI Lab and the Multifamily Innovation® Council stand ready to lead the way, offering members exclusive, transformative experiences that foster trust, collaboration and impactful change.

About the Multifamily Innovation® Council:
For over 10 years, the Multifamily Innovation® Council has been the premier executive-level membership organization in the multifamily industry, dedicated to advancing innovation through technology, collaboration and strategic leadership. Visit us at multifamilyleadership.com.

About nectarflow™ Innovation & AI Lab:
The nectarflow Innovation & AI Lab provides hands-on, immersive experiences designed to equip multifamily professionals with the skills and strategies they need to thrive in an AI-driven world. Through curated events, industry collaborations and real-world applications, the Lab is setting a new standard for how multifamily leaders learn, innovate and succeed with AI. Learn more at nectarflow.com.

Media contact:

Jonathan Ward
jonathan@nectarflow.com
+1-623-278-7787

How PetScreening Transforms Pet Policies and Boosts Profits for Multifamily Operators

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In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim sits down with Arlene Mayfield, Senior Vice President at PetScreening, to explore how PetScreening is reshaping pet policies and operations across the multifamily industry. With over 7 million units under management and partnerships with more than 24,000 property management companies, PetScreening brings innovative solutions that enhance resident experiences, boost property revenue, and streamline compliance with HUD’s guidelines for emotional support animals.

Arlene emphasizes the importance of trust, communication, and collaboration as the foundation for strong partnerships. These values are essential as PetScreening helps property management companies tackle pet-related challenges and improve overall efficiency. PetScreening’s solution alleviates the burden of HUD compliance for Emotional Support Animal (ESA) requests, removing the legal complexity from property managers and reducing potential liability. Additionally, the service is cost-effective: property management companies can implement PetScreening at no cost, as fees are only charged to residents with household pets, allowing managers to avoid “junk fee” concerns.

With PetScreening, properties gain insightful access to pet demographics, such as tracking bite histories, which help properties understand and mitigate risks associated with pet ownership in their communities. PetScreening’s software can be implemented in a week, with two-way integrations into most property management software, making setup fast and effective. Their system enables properties to capture additional revenue through pet fees while also creating a reliable process to verify ESA claims and deter false documentation.

Arlene also shared PetScreening’s plans to expand into the short-term rental space, enabling pet-friendly travel accommodations and office environments where pets can help increase employee engagement and satisfaction. As she notes, “Pets are the new kids, with more pets now in households than children.” Through its offerings, PetScreening builds peace of mind, with the ESA compliance service not only lifting a legal burden but also offering properties a streamlined approach to managing pet policies.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com/council.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® & AI Summit: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Standardized and Normalized Data in the Multifamily Industry

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Today on the Multifamily Innovation® Show, Patrick Antrim discusses the importance of standardized and normalized data in the multifamily industry with Elizabeth Braman, Co-Founder and CEO of Revolution RE. Elizabeth’s company provides tactical insights and reporting for peak apartment performance.

The episode also includes announcements for the Multifamily Innovation® Summit and the Multifamily Innovation® Council, which provides support and networking opportunities for owners and operators of 1,500 units or more.

Patrick and Elizabeth discuss how using data for benchmarking, resident experience analysis, and risk management can help improve apartment property performance and retention. This includes analyzing year-over-year performance, team productivity, performance metrics, online reviews, sentiment, and emails to determine the health of a particular multifamily property. Data can be used to identify opportunities or potential weaknesses in multifamily property performance for risk management purposes.

Other use cases for data include multifamily revenue growth, testing new technologies, and regulatory compliance. By having standardized data in the same environment and format, comparative analysis can be done to improve upon current practices and learn from the competitive set.

Additionally, today’s episode delves into the benefits of offering apartment amenities and experiences to residents, which can enhance their overall experience and increase retention. One way to measure their impact is by analyzing online reviews, which are the primary means by which most people find housing these days, especially within the multifamily industry. Positive reviews can lead to increased traffic from online leads, while negative reviews can have the opposite effect. Although determining the value of these offerings can be difficult, it is crucial to consider their overall impact on resident experience and retention.

Elizabeth stresses the importance of having a structured and focused data strategy for multifamily companies to effectively use data and achieve results. She recommends starting by identifying which data sources to work with and setting achievable, measurable, and worthwhile goals. She also emphasizes the importance of involving everyone in executing the plan and committing to training and exploration.

Time Stamps:
[00:06:53] Clean data for AI applications.
[00:09:55] Thinking about data today in the apartment industry.
[00:13:01] Standardizing data for comparative analysis.
[00:19:40] Using data to prove the multifamily business model.
[00:28:47] Predictive analytics in real estate.
[00:33:25] Rental property data challenges.
[00:35:00] Small clients benefit from data.
[00:43:17] Building a consistent multifamily brand.
[00:44:09] Predictive models in property management.
[00:48:26] Increasing value of products.
[00:52:33] Responding to negative reviews.

Resources:
Revolution RE – https://revolutionre.com/
Elizabeth Braman – https://www.linkedin.com/in/elizabethbraman/
Patrick Antrim – https://www.linkedin.com/in/patrickantrim/
Multifamily Innovation® Summit – https://multifamilyinnovation.com/
Multifamily Innovation® Council – https://multifamilyinnovation.com/multifamily-innovation-advisory-council/

Multifamily Innovation

Multifamily Innovation® Advisory Council Welcomes Clay Llewellyn

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May 19, 2023 – SCOTTSDALE, AZ – Multifamily Leadership announced that Clay Llewellyn, Chief Operating Officer at Income Property Specialists, has joined the Multifamily Innovation® Council. The Multifamily Innovation® Advisory Council is a community of multifamily investors, developers, operators, and third-party managers dedicated to driving innovation in the industry.

Llewellyn brings over 10 years of multifamily experience in operations to the council. His expertise in organizational development and effectiveness will be valuable assets to the council as it works to identify pain points and explore solutions within the multifamily industry.

Clay Llewellyn joins the Multifamily Innovation® Council

“Participating in the Multifamily Innovation® Council meetings has been incredibly valuable. The primary emphasis of our discussions has been problem-solving and finding effective solutions, in contrast to my previous experiences with similar groups that tended to prioritize self-promotion. It is reassuring to discover that the challenges our business faces are shared among other organizations, providing a sense of comfort and support,” said Llewellyn.

Clay Llewellyn has been with Income Property Specialists for over 8 years and prior to that, he was with Laramar Group. His Certified Apartment Manager designation and prior experience as a property manager, allows Llewellyn to bring a wealth of knowledge to the Council regarding on-site roles and responsibilities as well as executive-level insight. Having received his undergraduate degree from Arizona State University, he went on to receive his Master’s Degree in Industrial and Organizational Psychology from Grand Canyon University.

“We are thrilled to see such tremendous growth in our community,” stated Patrick Antrim, the council’s Chairman. “Our mission is to support the growth and development of multifamily businesses, and we are committed to providing our members with the resources and opportunities they need to succeed. We believe that innovation is key to driving progress in the industry, and we are dedicated to using our proprietary framework to identify pain points and explore solutions.”

Council members enjoy access to weekly meetings, a private community, and an annual in-person summit, as well as the opportunity to share insights and learn from a diverse group of successful multifamily owners and operators. Membership is open to those who own or manage a minimum of 1,500 units multifamily apartments.

Kerry W. Kirby, Chair of Technology Initiatives for the Multifamily Innovation® Council, added, “Clay is a great addition to the council, and we are excited to have him join our group. His expertise and industry experience will be a valuable addition to our members.”

Antrim concluded, “While technology is important, it’s not the only aspect to consider. To improve our businesses, we need to focus on processes, leadership, and innovation. We are committed to supporting our members as they grow and expand their operations, and we invite others to join us in driving innovation across the industry.”

For more information about the Multifamily Innovation® Council, please visit multifamilyinnovation.com/council

Media Contact:
Patrick Antrim
480-719-4409
patrick@multifamilyleadership.com

Source: Multifamily Leadership

Multifamily Innovation

Lloyd Companies VP, Ashley Lipp, Joins Industry-Leading Multifamily Innovation® Advisory Council

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March 8, 2023 – Scottsdale, AZ — Multifamily Leadership is pleased to announce Ashley Lipp, Vice President of Residential Property Operations at Lloyd Companies, has joined the Multifamily Innovation® Advisory Council. This esteemed council is made up of industry leaders and innovators who come together to share their expertise and insights on the multifamily industry.

Lipp states, “I’m excited to join this group of multifamily professionals which has already proven to offer invaluable insight on the opportunities and challenges our industry faces. I have connected with several new colleagues and believe the networking opportunities this group offers will greatly benefit both my professional growth and Lloyd Companies as a whole.”

As a member of the council, Lipp will provide valuable insight and expertise in the multifamily industry, bringing her wealth of experience and knowledge to the table. Lipp leads the Residential Property Management team at Lloyd Companies, overseeing more than 8,500 multi-family units in the portfolio.

“Ashley is already a vital member of our Council, and we are thrilled to have her expertise and contributions to the industry,” said Chairman, Patrick Antrim. “We have no doubt that she will bring valuable insights and ideas to the Multifamily Innovation® Advisory Council.”

Lipp is passionate about helping others achieve their professional goals and development, and is dedicated to empowering her team at Lloyd Companies. In her role as Vice President, she guides the Residential Property Management team in all of their functions and leads the vision, operations, and training for the division.

In addition to her professional pursuits, Lipp is dedicated to her personal interests and enjoys spending time with family and friends, as well as playing competitive sports. She received her education from the University of South Dakota, where she studied Contemporary Media & Journalism. 

Council members enjoy access to weekly meetings, a private community, and an annual in-person summit, as well as the opportunity to share insights and learn from a diverse group of successful multifamily owners and operators. Membership is open to those who own or manage multifamily apartments with 1,500+ units under management.

“It’s not just about technology,” said Antrim. “It’s about the processes, leadership, and innovation required to make the business better. We are excited to continue supporting our members as they build and scale their businesses, and we welcome new members to join us in driving innovation in the multifamily industry.”

For more information about the Multifamily Innovation® Advisory Council, please visit https://multifamilyinnovation.com/multifamily-innovation-advisory-council/.

Media Contact:
Patrick Antrim
480-719-4409
patrick@multifamilyleadership.com

Source: Multifamily Leadership

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Multifamily Leadership Announces Launch of Multifamily Innovation® Awards

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January 24, 2023 – Scottsdale, Arizona – Multifamily Leadership launches the Multifamily Innovation® Awards, a national industry awards program recognizing excellence in technology and innovation in the Multifamily apartment industry. The awards will be presented at the annual Multifamily Innovation® Summit, which also recognizes the Best Places to Work Multifamily® companies.

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Multifamily Innovation® Advisory Council Chairman Patrick Antrim to Attend CES 2023

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Antrim has been selected as multifamily industry analyst to attend CES® 2023. He will receive access to Media Days which is an exclusive, media-only event that takes place in Las Vegas before CES opens to the tech industry.

January 2, 2023 - Scottsdale, AZ -- Patrick Antrim, Founder and CEO of Multifamily Leadership and Chairman of the Multifamily Innovation® Advisory Council, has been selected to attend CES 2023 as an industry analyst. Antrim will explore opportunities for the future of the multifamily industry at the exclusive CES Media Days event, which takes place on January 3rd and 4th in Las Vegas.

While at CES, Antrim will focus his attention on turning industry blind spots into breakthrough innovations through collaboration. He plans to meet with forward-thinking innovators to discuss the use of open integrations to advance technology adoption in the multifamily industry. Additionally, Antrim will work to attract investment capital to the industry in order to advance innovation through collaboration.

Media Days, which is open exclusively to CES media, gives access to press conferences and a preview of the products launching at CES® 2023. The event will feature top exhibitors in addition to showcasing new products and technologies. According to CES, “Kicking off major tech announcements, Media Days gives registered media access to news-breaking press conferences and CES Unveiled Las Vegas, a first-hand preview of the products launching at CES 2023.”

The multifamily industry plays a significant role in the US economy, with apartments and their residents contributing $3.4 trillion annually and supporting 17.5 million jobs. With growing demand for apartments, the industry must continue to innovate and find new development approaches to meet this demand. 

Antrim will bring the information and insights he gains at CES back to the Multifamily Innovation® Advisory Council, a private, invitation-only group that meets weekly to discuss real-world experiences with using technology in multifamily communities. Council members are free from vendor influences and sales pitches, allowing them to openly think through challenges and find solutions for their operations. The council also meets in person annually at the Multifamily Innovation® Summit.

Membership to the Multifamily Innovation® Council is by application only and is open to those who own or work for firms that own or manage a minimum of 1,500 apartment units. 

To learn about membership opportunities, visit MultifamilyInnovation.com.

Media Contact:
Patrick Antrim
media@multifamilyleadership.com
480-719-4409

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Multifamily Innovation® Advisory Council Recognizes PropTech Entrepreneur Kerry W. Kirby with Inaugural Bootstrapper Award

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PHOENIX, Dec. 13, 2022 — Patrick Antrim, Founder and CEO of Multifamily Leadership and Chairman of the Multifamily Innovation® Advisory Council, introduced a new award at the 2022 Multifamily Innovation® Summit held in Phoenix, Arizona on December 7-8, 2022. The first recipient of the Multifamily Innovation® Bootstrapper Award is Kerry W. Kirby, Founder and CEO of 365 Connect, a leading PropTech firm exclusively serving the multifamily housing industry.

two men in suits standing on a red carpet holding a crystal award
Kerry W. Kirby and Patrick Antrim on the red carpet at the Multifamily Innovation® Summit in Phoenix, Arizona

The Multifamily Innovation® Bootstrapper Award recognizes entrepreneurs who have built successful businesses without raising rounds of venture capital or relying on funding from external sources. The award celebrates those who have focused on creating great products and services that serve the needs of multifamily owners and operators, while providing ongoing support to their clients.

Prior to founding 365 Connect in 2003, Kerry developed and invested in apartment communities across the Southern United States. It was through his work as a developer that he saw the need to provide technology services that would bridge the gap between properties, prospects, and residents. A technologist at heart, Kerry holds 97 technology awards, founded the largest media site in the multifamily industry, and is the co-host of the longest running podcast series in our space. He serves on the Board of Advisors of Rainbow, a national nonprofit organization in the affordable housing industry and as Chair of Technology Initiatives for the Multifamily Innovation® Advisory Council. Kerry, and his wife Melinda, are fixtures in the philanthropic community, where they support several initiatives focused on educational, healthcare, and equality programs through their charitable foundation.

“We are thrilled to recognize Kerry for his contributions to the multifamily industry through his innovative achievements in technology,” said Patrick Antrim. “Kerry’s passion for technology and his dedication to improving the lives of renters through his work make him a deserving recipient of the first-ever Multifamily Innovation® Bootstrapper Award. This award celebrates the hard work and dedication of visionary entrepreneurs who build thriving businesses without relying on venture capital, and we are proud to recognize Kerry as a leader in this category.”

Kerry W. Kirby stated, “What an honor to receive this highly prestigious inaugural award from an organization that truly focuses on innovation in our industry. With over 43 million Americans calling a rental apartment their home, we have remained focused on reimagining workflows that will better serve renters and eliminate redundant tasks, while not being distracted by outside funding. I am proud to be an integral part of our industry and humbled to be recognized by my industry peers.”

To learn more about the Multifamily Innovation® Summit and the Multifamily Innovation® Bootstrapper Award, visit MultifamilyInnovation.com.

ABOUT THE MULTIFAMILY INNOVATION® SUMMIT: The Multifamily Innovation® Summit is a premier industry event with notable, thought-provoking speakers, informal peer-to-peer discussions, and unparalleled educational content. The two-day summit focuses on managing the apartment of the future, shifting paradigms in digital leasing, and the power of leveraging people as a competitive advantage. For more information visit MultifamilyInnovation.com

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SOURCE Multifamily Leadership