jayde mcgivern

Multifamily Innovation® Council Welcomes Jayde McGivern, Director of Systems at RedPeak

Scottsdale, Arizona – February 21, 2024 — The Multifamily Innovation® Council is proud to announce that Jayde McGivern, a seasoned professional deeply dedicated to pioneering property management systems, has joined the ranks of its esteemed council members. With Jayde’s membership, the Council continues to uphold its commitment to driving innovation and operational excellence in the multifamily industry.

At RedPeak Real Estate, Jayde plays a pivotal role as the overseer of Information Technology. With a rich history spanning 22 years, RedPeak Real Estate has established itself as a prominent player in the Denver and Metro areas, boasting a portfolio of 3300 units. Jayde, a proven and hands-on technology leader, brings a wealth of experience to the table.

Jayde brings to the council a genuine passion for innovation, coupled with over a decade of property management experience. Her proven expertise in software implementation and project management has led to noteworthy advancements in operational efficiency and digital transformation at RedPeak. As the Director of Systems and a pivotal figure in the company’s Innovation Committee, she has been instrumental in formulating best practices that streamline company policies and enhance data integrity.

“It’s an honor to join the Multifamily Innovation® Council. Being a part of this signifies more than just a personal achievement; it represents a commitment to fostering a culture of continuous improvement and innovation in the multifamily industry,” said McGivern. “Now, as a member of this esteemed council, I am thrilled to contribute my experience and insights to shape the future of property management. This platform allows me to collaborate with other industry leaders, sharing best practices and pioneering strategies that will drive multifamily forward.”

Chairman of the Multifamily Innovation® Council and CEO of Multifamily Leadership, Patrick Antrim, expressed his enthusiasm for Jayde’s addition to the council, “Having Jayde join the Multifamily Innovation® Council is a significant milestone for us. Jayde’s remarkable track record at RedPeak, especially in driving operational efficiency and spearheading digital transformation, aligns perfectly with the ethos and vision of our council. Her extensive experience and proactive approach in integrating technology with management practices are exactly the qualities we seek in our members.”

Jayde’s background is rich in diverse operational and technological roles which have shaped her into an exceptional asset for RedPeak. Her educational prowess, holding a Bachelor of Science in Industrial Technology Management from Berea College, enhances her ability to leverage technology for efficient management practices. Jayde thrives in dynamic environments, utilizing her excellent communication, writing, and project management skills to manage multiple initiatives and lead cross-functional teams effectively.

Her strengths in providing best-in-class software support, diagnosing and resolving critical issues, and implementing change management processes solidify her as a key contributor to the Council’s mission of fostering trusted circles of prosperity within the multifamily industry.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of Leadership, Technology, and Innovation. The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

For media inquiries or further information, please contact:

Media Contact:
Email: pr@multifamilyleadership.com

Source: Multifamily Leadership

Multifamily Innovation council Newsletter (3) (1)

Leading with AI – Tech-Savvy Approach Transforming the Multifamily Industry

Welcome to our deep dive into the leadership of Larry Gorman, who currently serves as the President of LeaseHawk. A figure celebrated for his expansive career and strong support for innovation in the multifamily industry, Larry Gorman has shown what it means to be a trailblazer in a landscape that is forever evolving.

Larry’s experience spans more than two decades as a senior technology executive, where he has harnessed his leadership abilities to build teams that deliver significant business value via innovative technology use. At LeaseHawk, Larry’s focus is on spearheading a team that’s pushing the frontiers of artificial intelligence to ramp up leasing performance across the multifamily industry.

Larry Gorman, President of LeaseHawk at the Multifamily Innovation® Summit

His tenure prior to LeaseHawk is equally impressive. As the Executive Vice President and Chief Technology Officer at Invitation Homes—the largest owner/operator of single-family homes for lease in the U.S.—Larry led the technology unification after a watershed $20 billion merger with Starwood Waypoint Homes. This involved orchestrating a platform that managed the operations of a staggering 80,000 property portfolio.

At Starwood Waypoint Homes, his leadership in technology was pioneering, particularly in the incorporation of smart home technology in the single-family residential market. This feat alone has earned Larry a unique place in the history books of residential technology use.

His role at Choice Hotels International further cements his reputation, having been instrumental in the creation of the hospitality industry’s first large-scale, cloud-based property management system—a feat deployed across thousands of hotels globally and a testament to his vision for widespread technological adoption.

During his talk at the Multifamily Innovation® Showcase, Larry demonstrated not just his expertise, but also his commitment to service and the betterment of the industry. His invitation for others to experience LeaseHawk’s work firsthand – by directly interacting with their artificial intelligence solution dubbed “ACE” – and his openness to continue conversations surrounding technology’s role in advancing the industry, underscores his collaborative and forward-thinking approach.

Larry’s call to action—inviting professionals to take up the challenge of innovation and technology—reflects his philosophy of collective progress within the multifamily industry. He eagerly extends his wealth of knowledge to those ready to leap forward, thereby fostering a culture of incessant learning and improvement.

Larry Gorman’s journey through the multifamily industry has not only reshaped the landscape but also serves as inspiration for others. His leadership, characterized by innovation and an unyielding push towards efficiency, underscores the possibilities that lie at the intersection of technology and housing.

As the multifamily industry continues to evolve, figures like Larry Gorman remind us that at the heart of every significant technological stride is visionary leadership, a thorough understanding of the industry’s mechanics, and an unwavering commitment to service.

For those inspired by Larry’s work and interested in advancing multifamily innovation, consider exploring the Multifamily Innovation® Council – a platform where leaders gather to drive change through collaborative innovation, and where the shared vision of industry enhancement is pursued with relentless passion. It’s time to stand alongside industry leaders like Larry Gorman and make your mark.

tina west (1)

Multifamily Innovation® Council Welcomes Esteemed Industry Leader Tina West

Scottsdale, AZ – Multifamily Leadership proudly welcomes Tina West, Executive Vice President at Sares Regis Group, as the newest member of the Multifamily Innovation® Advisory Council. 

Tina West, a highly accomplished figure in the multifamily property management industry, has joined the prestigious Multifamily Innovation® Advisory Council, bringing with her a wealth of experience and strategic insight. Known for her high-energy, results-oriented leadership, West’s addition will enhance the collective expertise of industry leaders driving innovation in multifamily housing.

Currently at the helm of launching a national multifamily property management service, West has held pivotal roles in the industry, notably as a former Chief Operating Officer overseeing 40,000 units under third-party management in Texas, as well as launching multiple verticals with firms like Monarch Group and LMC. With an impressive career spanning over 30 years, West’s visionary strategies and hands-on approach have significantly impacted operations, client relationships, and overall industry growth.

Patrick Antrim, Chairman of the Multifamily Innovation® Advisory Council and CEO of Multifamily Leadership, expressed excitement about West’s inclusion: “Tina West is a remarkable addition to our esteemed council. Her extensive background in strategic leadership, team development, and innovative solutions aligns seamlessly with our mission to drive multifamily innovation forward. We eagerly anticipate her contributions.”

During her recent tenure as Executive Vice President  for the West Region, West managed a portfolio of 110,000 units from Texas to CA, showcasing her proficiency in driving growth and fostering high-performance teams. Her expertise in staffing, leading teams , and bottom-line profit generation has been instrumental in establishing industry benchmarks.

“I am honored to join the Multifamily Innovation® Advisory Council and contribute to shaping the future of our industry,” remarked West. “Being part of the Innovation Council not only allows me to learn and strategize from some of the best in the industry but my goal is to add value and give back to others from my own lessons learned.”

West’s focus on innovative ideas that drive sales and establish brand leadership in the marketplace aligns perfectly with the council’s ethos of fostering innovation and collaboration within the multifamily industry.

About Multifamily Innovation® Council:
The Multifamily Innovation® Council is an executive level membership organization dedicated to the pursuit of the profitable Multifamily Company. We are uniquely positioned to focus on the intersection of leadership, Technology, and Innovation.The Multifamily Innovation® Advisory Council serves as a hub for visionary leaders committed to shaping the future of the multifamily industry. 

For more information, visit https://multifamilyinnovation.com/council/

For media inquiries or further information, please contact:

Media Contact:
Email: pr@multifamilyleadership.com
Source: Multifamily Leadership

jim rostel

Jim Rostel Joins Multifamily Innovation® Advisory Council, Fostering Innovations in Multifamily Property Management

Scottsdale, AZ – Multifamily Leadership proudly welcomes Jim Rostel, Chief Operating Officer of Anchor NW Property Group, to the Multifamily Innovation® Advisory Council. The Council, made up of industry experts and leaders, is a space for sharing valuable insights and helping shape the future of the multifamily industry.

At Anchor NW Property Group, Rostel oversees 32 multifamily properties, totaling approximately 2100 units, all managed centrally from a singular headquarters without on-site management or maintenance. 

This groundbreaking operational framework, centralized and devoid of on-site management, presents a pioneering model currently underserved by existing software solutions. Rostel’s unique insights stemming from this innovative setup promise invaluable perspectives for the Council’s discussions.

Patrick Antrim, Chairman of the Multifamily Innovation® Advisory Council, remarked, “Jim’s steadfast commitment towards fostering innovation and leveraging technology in multifamily property management mirrors our mission at the Council. His expertise will undeniably play a significant role in steering the future trajectory of the industry. We are excited to integrate his unique perspectives into our Council.”

Renowned for his steadfast dedication to team development, Jim fosters a supportive environment that empowers professionals to surpass their goals, aligning seamlessly with the Council’s collaborative ethos.

Expressing his enthusiasm for membership, Rostel notes, “I’ve found significant value in being part of the Multifamily Innovation Council.  The Council provides an opportunity to network with industry leaders in an interactive and open forum.  The collaborative nature provides a fertile ground for the incubation of ideas and solutions that will guide the industry as we move forward.”

In his capacity as COO, Rostel guides the Anchor NW Property Group team across all operational functions, focusing on vision, operations, and comprehensive training for the company. He approaches his role with a sales-driven mindset, actively seeking advanced technology solutions that complement his team management approach.

Council members benefit from exclusive access to weekly meetings, a private community, and an annual in-person summit. These platforms offer unparalleled opportunities to exchange insights and learn from diverse and successful multifamily owners and operators. Membership remains open to those overseeing or managing multifamily apartments with 1,500+ units.

Beyond technology, the Council’s mission encompasses process enhancement, leadership development, and fostering innovation, extending an open invitation for prospective members to collaborate in propelling innovation within the multifamily sector.

About the Multifamily Innovation® Advisory Council:

The Multifamily Innovation® Advisory Council stands as a collective of innovators committed to reshaping the multifamily industry. Representing, inspiring, and supporting industry leaders, the council fosters a platform for innovation, collaboration, and multifamily industry advancement. For more information, visit: Multifamily Innovation Advisory Council.

Media Contact:
Email: pr@multifamilyleadership.com
Source: Multifamily Leadership

The Biggest Obstacles to Healthy Apartment Cash Flow

In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim provides an inside look at the most recent meeting of the Multifamily Innovation® Council. This Council is open to multifamily owners and operators with 1,500 units or more who are dedicated to driving innovation in the multifamily industry.

The episode delves into the significance of comprehending the financial impact of a multifamily business and utilizing that knowledge to enhance productivity and improve the business. Antrim highlights that with the advancements in AI, there has never been a better time to reimagine a business. Furthermore, the discussion emphasizes the importance of educating employees about the financial picture early on in their careers and motivating them to invest in themselves and their skills. The ultimate goal is to elevate both the multifamily company and its employees, leading to a more successful and productive business.

Antrim stresses the importance of defining success and understanding how it is perceived by different people in the company. Asking regional apartment managers, property managers, and other employees to define success and paying attention to whether it is activity-related, occupancy-related, or financial-related is an effective strategy.

The episode also highlights the opportunity to educate employees about the financial picture early on in their careers and incentivize them to invest in themselves and their skills. By clarifying who the multifamily company is managing for, such as investors who could be teachers, firefighters, or first responders, employees can better understand the financial impact of their decisions and expect more from their company and themselves. Overall, the episode underscores the importance of defining success and ensuring that everyone in the company is aligned and working towards the same goals.

Antrim also mentions the importance of incentivizing employees to learn financial skills and focusing on preventative measures for late rent payments in apartment communities to improve the business. One suggestion is moving the date for collection bonuses earlier in the timeline to encourage employees to be more proactive in addressing late payments. Antrim also emphasizes the importance of training multifamily employees on financial understanding at every level of the business and defining success based on financial metrics rather than just occupancy or activity.

Additionally, Antrim discusses the idea of offering incentives to apartment residents for timely rent payments and including provisions in leases that allow for one free waving of a late fee in case of financial hardship. A focus on financial education and preventative measures can lead to improved business outcomes for the multifamily industry.


[00:00:36] Cashflow obstacles for apartment operators.
[00:06:33] Using negative energy in business.
[00:07:26] Lease incentives for financial accountability.
[00:11:28] Emotional collections during COVID.
[00:15:28] Financial understanding in a multifamily business.
[00:19:56] Car ownership and payments.

Connect with Patrick: https://www.linkedin.com/in/patrickantrim/
Join the Multifamily Innovation® Council: https://multifamilyinnovation.com/multifamily-innovation-advisory-council/
Register for the Multifamily Innovation® Summit: https://multifamilyinnovation.com/