chris anderson multifamily innovation showcase

The New Era of Reporting

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During a recent Multifamily Innovation® Showcase, Chris Anderson of Vision Insites, delivered a no-fluff, straight-shooting session on how AI and real-time data reporting are transforming the way multifamily operators manage their communities—especially when it comes to security, parking, and resident retention.

Chris brings decades of experience from law enforcement, multi-housing operations, and software development, including his time as the founder of Silver Track Software. Now, with Vision Insites, he’s leveraging 30 years of field data to help multifamily teams eliminate manual processes, reduce reliance on unreliable vendors, and take control of property-level operations with intelligent automation.

Key Takeaways from the Showcase:

  • Real-Time Reporting Powered by AI
    Chris revealed how Vision Insites uses AI to ingest decades of security and maintenance data—parking enforcement, disturbances, incident reports—and turn that into intelligent, actionable insights. This helps operators identify exactly why residents leave and stop the churn before it starts.

  • Vendor Accountability and Shift Reports in One Click
    With Vision Insites, you don’t need to rely on undertrained security guards or patchy communication. Courtesy patrol reports are automatically generated with pictures, audio, multilingual capabilities, and fully customized summaries—turning a shift’s worth of work into a digestible report in your hands instantly.

  • Owner-Controlled Data, Not Vendor-Owned Systems
    One of the most powerful shifts Chris emphasized is ownership. Unlike legacy systems that control your data, Vision Insites ensures property teams own their insights, giving them full control over performance, compliance, and visibility across their vendors.

  • Eliminate Guesswork and Boost Resident Satisfaction
    From security oversight to tour inspections, Vision Insites simplifies the entire operations stack—reducing turnover, improving vendor performance, and creating happy residents. In Chris’s words, “You give me your budget, I’ll work within it. I’ll control your security company so you don’t have to.”

Why It Matters
Operators are exhausted by empty promises, underperforming partners, and reactive management models. Vision Insites is flipping that on its head by putting the power of AI and real-time data directly into the hands of owners and managers—where it belongs.

Learn more about Vision Insites: visioninsites.com

And if you’re ready to stay ahead of what’s next in the multifamily industry, become a partner of the Multifamily Innovation® Council—where technology, strategy, and execution come together to shape the future of multifamily.

#multifamilyinnovation #multifamilytech #aiinmultifamily #multifamilyoperations

Why It Matters to Centralize Property Management Communications

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Communication failures are silently sabotaging multifamily operations. Between overflowing inboxes, missed text messages, and information scattered across multiple platforms, your teams are spending countless hours searching for information while important details fall through the cracks.

In this eye-opening discussion, Jim Rostel, COO at Anchor Northwest Property Group, shares a harrowing story about facing a lawsuit eight months after a property disaster, only to discover critical communications were inaccessible after an employee left the company. This real-world example highlights how our industry’s fragmented communication approaches create serious business liabilities that extend far beyond day-to-day frustrations.

Jason Griffith, Co-Founder and Co-CEO of Synco, explains why property management needs specialized communication tools rather than generic platforms built for every industry. “Most people are using the same software for communications that the local dog kennel, barbershop, and Department of Defense use,” he notes. “It has nothing to do with property management, which is why the current way of doing business causes so much pain.”

The conversation reveals how centralizing communications creates transparency from “boardroom to boiler room,” allowing executives to monitor critical situations in real-time without micromanaging. We explore how features like instant translation help diverse maintenance teams communicate effectively, and how integrating communications from other alert systems eliminates inbox overload.

Most compelling is Jim’s insight on implementation: the executives initially most resistant to change became the platform’s biggest champions once they experienced the benefits. “This is one of those questions like as an executive, once you make the move to a new way, why would you go back?” he asks.

Whether you’re considering centralization initiatives or simply tired of information falling through the cracks, this discussion provides a practical framework for rethinking your communication strategy. How much more could your team accomplish if they weren’t constantly searching for information across multiple platforms?

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

Multifamily Innovation council showcases (1280 x 720 px) (2)

The Best Rent Payment Experience for All

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At the Multifamily Innovation® & AI Summit, Brad Robins, Product Evangelist at Flex., delivered a compelling look into why the company is quickly becoming a transformative force in the multifamily space. With a mission to deliver the best rent payment experience for all, Flex. isn’t just a fintech brand—it’s an ally to residents and operators navigating the evolving expectations of today’s rental economy.

Brad opened with a story that grounded the room in reality. A career detour led him from the corporate tech world into live entertainment, a dream that was abruptly derailed in 2020 when the industry vanished overnight. For the first time, he found himself needing true financial flexibility—something that wasn’t readily available to him as a mortgage holder.

That moment stuck with him. So when the opportunity to join Flex. surfaced, he immediately saw the impact it could have: a product built for renters who, often through no fault of their own, need a better way to manage their largest recurring expense—rent.

Evolution Over Revolution

Flex. doesn’t pretend to reinvent the wheel. As Brad put it, “We’re not a revolutionary company—we’re an evolutionary one.” That simple but profound distinction is exactly what makes Flex. so effective in multifamily. It’s not about creating flashy tech for tech’s sake—it’s about solving a real pain point with simplicity, empathy, and scale.

Brad shared a story that perfectly captured the company’s ethos. During an early pitch meeting, a potential investor seemed disinterested—until the pitch was over. Then he looked up and said:
“I was just in China. And you know what I saw? People paying with their phones. The best brands make it as easy as possible for people to give them their money.”

That insight helped shape Flex.’s approach: make rent payment as seamless and intuitive as paying for a coffee—something that not only meets the expectations of modern consumers but also removes friction for property managers.

Powered by Scale, Driven by Empathy

Flex. has grown fast—serving 8 million units across 2,100 management companies—and they’re just getting started. December is projected to be the company’s first billion-dollar rent payment month, a staggering milestone when you consider that it took three years to process their first billion.

But the real value Flex. delivers isn’t just in scale—it’s in its alignment with the needs of the industry and its residents. Brad emphasized that technology must be rooted in value:

“It’s not just about the thing that’s the coolest or looks the nicest—it’s about delivering real solutions your residents actually want and actually benefit from.”

Innovation Through Collaboration

As a new member of the Multifamily Innovation® Council, Flex. is not just here to talk—they’re here to listen. Brad made it clear: innovation in multifamily can’t happen in isolation. The company is eager to learn from operators, collaborate on best practices, and tailor their consumer finance expertise to the unique challenges of this industry.

“At the heart of innovation is collaboration,” Brad said. “We want to bring our perspective—but also learn how to make it work for you.”

Flex. isn’t just helping residents split rent payments—it’s helping operators offer a competitive, resident-centric amenity that increases satisfaction, drives renewals, and supports profitability.

If you’re looking to enhance your resident experience while unlocking new NOI opportunities, Flex. might just be the evolution your portfolio needs.

—

Learn more about Flex. at getflex.com, and explore more innovation showcases like this one at multifamilyinnovation.com.
#multifamilyinnovation

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Innovative Self-Touring & Smart Home Technology

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Rently began in 2011 with a simple idea: let renters view properties on their own time using a smartphone. In his presentation at the Multifamily Innovation® & AI Summit, Andre Sanchez, Chief Operating Officer of Rently, shared how the company started by automating the leasing process and self-guided touring of single-family homes—a concept that challenged traditional leasing office hours.

In the early days, Rently relied on basic technology such as lock boxes. To secure tours, the company used a quick ID match with a driver’s license or credit card and provided a one-time code that granted access. This solution emerged from real-world feedback; when Andre made his first cold calls, a property manager in Colorado dismissed the idea as unworkable. Instead of backing down, this reaction confirmed that there was an unmet need for flexible touring solutions.

Andre also explained that he joined Rently in 2015, when the company had around eight employees. Today, Rently has grown to a team of 500, reflecting the increasing demand for self-guided touring solutions in both single-family and multifamily markets. The data from the early days showed a clear trend: people tended to tour properties outside of the limited hours that leasing offices operated. This insight drove Rently to expand its focus into multifamily, where the need for after-hours access and efficient leasing processes is even more critical.

The showcase also features concrete performance statistics from one of Rently’s key clients, Willow Bridge. Managing over 200,000 properties and units, Willow Bridge reported a 35% increase in tours, a 90% reduction in repetitive tasks, and a 75% decrease in time on market. Additionally, there was a 20% increase in lead engagement, with leasing agents exceeding their goals by 160%. These figures highlight how Rently’s self-guided touring platform not only meets the evolving needs of residents but also significantly improves operational efficiency for property management teams.

Rently’s offering includes best-in-class hardware, a mobile app for easy installation, a desktop platform, and dedicated support teams. By providing these integrated solutions, Rently enables leasing teams to shift from traditional methods to a system that allows residents to tour at their convenience, thereby increasing overall leasing speed and reducing the strain on leasing offices. Andre joked about the “banker hours” of traditional leasing offices—limited to set times on weekdays and short hours on Saturdays—emphasizing that today’s residents prefer touring when it fits their schedules.

For sponsor partners, the Multifamily Innovation® Council represents an opportunity to engage directly with an audience that values practical, data-driven solutions. By aligning with the Council, sponsors can demonstrate their commitment to addressing real challenges in property management, such as filling vacancies more quickly, reducing repetitive tasks, and improving lead engagement. This partnership positions sponsors alongside proven innovators like Rently, whose approach to self-guided touring is grounded in actual performance improvements.

To learn more about Rently’s self-guided touring platform, visit https://use.rently.com/. For sponsor partnership opportunities and additional insights into multifamily technology solutions, explore multifamilyinnovation.com. This is an opportunity to be part of a community that focuses on practical, results-oriented solutions in multifamily leasing.

Zlatko Bogoevski betterbot multifamily innovation council

BetterBot Joins Multifamily Innovation® Council, Strengthening AI and Technology-Driven Progress in Multifamily

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Scottsdale, Arizona – March 10, 2025 – BetterBot, a provider of AI-driven solutions in the multifamily industry, has entered into a strategic partnership with the Multifamily Innovation® Council as a sponsor partner. With a proven track record of supporting 12 of the top 20 property management companies, as ranked by the National Multifamily Housing Council, BetterBot brings its advanced technology and expertise to the council, aiming to further drive innovation and streamline operations across the industry.

BetterBot’s platform is recognized for its ability to automate and optimize various processes in property management, from marketing to operational support. By implementing AI-driven solutions, BetterBot has enabled property managers to increase efficiency, simplify workflows, and improve the resident experience. This partnership with the Multifamily Innovation® Council highlights a mutual commitment to transforming the multifamily space through strategic technology integration and leadership, especially during a time when adaptability and innovation are key to success.

“Joining the Multifamily Innovation® Council is an opportunity for BetterBot to extend its impact within the multifamily industry,” said Zlatko Bogoevski, CEO and Founder of BetterBot. “We are excited to collaborate with other industry leaders in this space, leveraging AI and technology to create solutions that make the rental process smoother for both property managers and residents. Our focus remains on delivering value to our partners and making it easier for residents to find a place they can call home.”

As part of this partnership, BetterBot will have a significant presence at the upcoming Multifamily Innovation® & AI Summit, taking place on December 4-5, 2024, in Phoenix, Arizona. The summit is expected to draw a diverse group of multifamily executives, industry leaders, and technology providers. The event will feature sessions focused on the transformative potential of AI in areas such as operational efficiency, resident engagement, and revenue growth. Attendees will have the chance to hear from top innovators, gain practical insights into leveraging AI for business growth, and explore new opportunities for staying competitive in the multifamily market.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, welcomed the partnership, stating, “BetterBot’s involvement as a sponsor partner brings added strength to our mission of driving innovation in the multifamily industry. Their expertise in harnessing AI to deliver meaningful results aligns with our vision of a forward-thinking, technology-enabled industry. By collaborating with partners like BetterBot, we are able to provide our members with access to the latest tools and strategies that enhance the overall performance of their portfolios.”

The Multifamily Innovation® & AI Summit offers a unique platform for multifamily leaders to engage with emerging technologies, learn from industry experts, and build connections that can shape the future of the industry. Through keynote presentations, panel discussions, and hands-on demonstrations, the event aims to equip attendees with the knowledge and resources they need to navigate the complexities of the current market. With BetterBot as a sponsor, the summit will also feature discussions on the role of AI in transforming the leasing process, optimizing property management workflows, and creating a more seamless experience for residents.

BetterBot’s partnership with the Multifamily Innovation® Council represents a strategic move towards embracing the technological shifts that are reshaping the multifamily landscape. As the demand for innovative solutions continues to grow, both BetterBot and the council are committed to helping property managers adapt to new challenges and capitalize on opportunities for growth. By fostering a community of forward-thinking leaders and providing access to advanced AI capabilities, this partnership aims to set a new standard for excellence in the multifamily industry.

About Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation. 

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

For more information, visit https://multifamilyinnovation.com/council/

Media Contact:
Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

 

Multifamily Innovation council showcases (1280 x 720 px) (3)

Powering Search to Sofa® Solutions for Today’s Renters

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365 Connect is rewriting the rules of multifamily technology, and Jimmy Lancaster, Chief Product Officer, showcased exactly how at the recent Multifamily Innovation® & AI Summit. His showcase shed light on how 365 Connect’s decades-long commitment to innovation is transforming property operations, and it underscored why aligning with the Multifamily Innovation® Council is a must for forward-thinking sponsor partners.

Innovating with Purpose

With 21 years under its belt and an impressive collection of 98 technology awards, 365 Connect continues to push boundaries. Jimmy Lancaster highlighted some of the company’s standout achievements, including being the first platform to earn third-party certification for WCAG 2.2 compliance, a significant marker of accessibility in the industry. He also touched on their early adoption of features that help comply with the Junk Fee Act at multiple operational levels, demonstrating a proactive approach to regulatory changes. Perhaps most striking was the discussion of automated SEO powered by AI, a solution designed to enhance online visibility without the need for manual intervention. Additionally, Jimmy introduced unit Rev, an AI-driven tool that generates tailored content by analyzing a community’s amenities and branding assets, offering a dynamic way to attract and engage residents.

A Glimpse at the Future

Jimmy hinted at upcoming advancements, including the potential for automated concessions, a move that could further streamline operations and bolster property revenue. His candid, rapid-fire delivery not only kept the audience engaged but also conveyed a clear message: 365 Connect isn’t resting on its laurels. The company is continuously evolving to meet the ever-changing demands of the multifamily market, ensuring its partners remain at the forefront of innovation.

A Strategic Opportunity for Sponsor Partners

The Multifamily Innovation® Council is more than an event platform; it’s a strategic community for sponsor partners aiming to elevate their presence among industry leaders. Aligning with innovative companies like 365 Connect allows sponsors to showcase solutions that directly address the challenges multifamily executives face, from streamlining operations to boosting occupancy rates. When sponsors join the council, they position themselves alongside technology advocates who are actively shaping the future of property management.

For sponsor partners, this is an exceptional opportunity. It’s a chance to connect with a curated audience of high-level multifamily executives who are serious about efficiency and revenue growth. Showcasing innovative solutions such as those from 365 Connect demonstrates a commitment to cutting-edge technology and thought leadership, a key differentiator in a competitive market. With events and forums designed to deliver actionable insights, sponsor partners can expect to engage with decision-makers who are eager to invest in solutions that drive bottom-line results.

Discover the Future

Jimmy Lancaster’s insights serve as a powerful reminder that innovation in the multifamily industry is not just about keeping up—it’s about setting the pace. As 365 Connect continues to evolve and redefine industry standards, sponsor partners have a unique opportunity to leverage this momentum. By joining the Multifamily Innovation® Council, they align themselves with a community dedicated to excellence and forward-thinking solutions that help fill units, reduce turnover, and improve resident satisfaction.

Learn more about how 365 Connect is driving innovation and explore opportunities to become a sponsor partner with the Multifamily Innovation® Council by visiting 365connect.com and multifamilyinnovation.com. This is the chance to be part of a transformative community that’s making waves in multifamily technology.

stephen winsby centero multifamily innovation council

Multifamily Innovation® Council Announces Centero as Official Sponsor Partner

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Scottsdale, Arizona – Feb. 28, 2025 – The Multifamily Innovation® Council, a pivotal community for multifamily industry executives, is excited to announce its sponsorship partnership with Centero.ai, which allows multifamily operators to centralize their property managers off-site, upscaling their role and improving efficiency at a dramatically lower cost by leveraging holographic technology and AI. Centero.ai is pioneering the industry’s first on-demand technology model.

By incorporating Centero.ai’s groundbreaking holographic solutions and AI into the multifamily housing industry, the Council is showcasing its commitment to integrating technology in ways that significantly impact the bottom line and drive superior experiences for both employees and residents.

Stephen Winsby, a multifamily veteran with a multifaceted background in real estate technology, and Centero.ai’s thought leader, expressed enthusiasm about the new partnership: “It’s an opportunity to learn from other thought leaders / contributors and share experiences to strategize for the innovation implications on organizational change management.” Winsby’s extensive expertise in various facets of the multifamily ecosystem, as an owner, operator, developer, and PropTech founder, ensures that he brings a deeply informed perspective to the Council’s mission.

Patrick Antrim, Chairman of the Multifamily Innovation® Council, shared his thoughts on this strategic alliance: “Stephen Winsby and Centero.ai bring a unique blend of operational experience and technological ingenuity to the table. Their insights into the practical applications of AI and holographic technologies within our industry are invaluable. It’s partnerships like these that fuel our Council’s vision of harnessing innovation for enhancing both profitability and the living experience in multifamily communities.”

The Multifamily Innovation® Council is dedicated to fostering a landscape where business leaders can unveil intrinsic value within their organizations, crafting better experiences, and enhancing profitability. It embodies a drive for innovation that benefits the entire business, not just for novelty’s sake but for meaningful differentiation in the competitive market.

As part of the Council’s ongoing efforts to navigate the complexities of AI, technology, and leadership within the multifamily industry, the collaboration with Centero.ai aligns perfectly with its vision to empower members with cutting-edge tools and collaborative knowledge-sharing. Joining forces with Centero.ai highlights the Council’s commitment to bringing forth solutions and strategies that address current challenges and anticipate future industry needs.

About Multifamily Innovation® Council

The Multifamily Innovation® Council is an executive-level membership organization dedicated to the pursuit of the profitable Multifamily Company. Positioned uniquely at the intersection of leadership, technology, AI, and innovation, the Council values results and collaboration for Multifamily Business leaders who aim to unlock value within their organization, create exceptional experiences, and drive profitability within their companies.

Learn more at https://multifamilyinnovation.com/.

Media Contact:
Patrick Antrim
Chairman, Multifamily Innovation® Council
pr@multifamilyleadership.com
480-719-4409

Multifamily Innovation council showcases (2)

Centralized Communication for Property Management Teams

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At the Multifamily Innovation® & AI Summit, Jason Griffith, CEO & Co-Founder of Synco, took center stage as an official partner of the Multifamily Innovation® Council to demonstrate how one purpose-built communication platform can solve big headaches for property management teams.

Why Communication Matters in Multifamily

From overcrowded inboxes to disjointed conversations happening in text messages, email threads, or WhatsApp, it’s no wonder multifamily leaders find themselves struggling. According to Jason, onsite teams can receive more than 300 emails per day—leaving critical information buried and new hires overwhelmed. In an industry where high turnover is a persistent challenge, onboarding efficiency is key. Emailing a hundred threads to a new team member is both tedious and error-prone.

Synco’s Solution

Synco tackles these issues with a communication platform designed specifically for property management. Rather than relying on generic tools (the same ones used by dentist offices or bowling alleys), Synco centralizes every conversation into one searchable channel—integrating with leading property management systems so you never have to duplicate efforts.

Key highlights include:

  • A single repository for internal and external communication (vendors, partners, clients)
  • Seamless integration with property management software (no retyping every email into a PMS)
  • Automatic capture of system alerts and notifications from other multifamily tech solutions
  • Quick onboarding experiences that reduce chaos and help new team members hit the ground running

Jason also emphasized how critical a unified communication tool is to making centralization work. Whether you’re centralizing leasing teams or maintenance operations, Synco’s platform keeps everyone on the same page.

Opportunities Through the Multifamily Innovation® Council

As an official partner of the Multifamily Innovation® Council, Synco was invited to showcase its platform before a high-level audience of owners, operators, and executives at the Summit. This exclusive “Multifamily Innovation® Showcase” is just one of the many benefits Council partners receive. Through the Council, forward-thinking companies share their technologies and strategies directly with decision-makers who are shaping the future of the industry.

The Council is a gathering point for multifamily leaders looking to stay ahead. By joining, you gain:

  • Access to cutting-edge solutions and expert insights
  • Networking with peers who are raising the bar in multifamily operations
  • Invitations to exclusive events like the Multifamily Innovation & AI Summit

Watch the Video Above & Learn More

See Jason Griffith’s full presentation above to discover the impact of a streamlined communication platform on your operations. If you’re ready to explore innovative strategies, forge powerful connections, and get early access to solutions like Synco, consider joining the Multifamily Innovation® Council. It’s a valuable way to stay on the leading edge of multifamily transformation.

Visit MultifamilyInnovation.com to learn how you can become a Council member and take part in shaping the future of multifamily. Don’t let outdated communication tools hold your team back—tap into the innovations that make property management more efficient, more profitable, and more rewarding.

Transforming Tech From Startup to Industry Powerhouse

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What does it take to transform a two-person startup into a powerhouse in the high-speed internet industry? Join us as Sean Gorman, owner and CEO of Safety Net Access, unveils his remarkable journey. From pioneering in hospitality to expanding into multifamily units and commercial properties through their division, Amicus Networx, Sean shares how his competitive spirit from professional sports has shaped the company’s success. You’ll learn the secrets behind their seamless transition between industries and the crucial role robust customer service plays in their growth.

Imagine running a tech company that maintains a personal touch in every interaction—Sean does just that. Discover how Amicus Networx has built strong relationships with clients by prioritizing direct communication and educating customers to manage expectations effectively. We delve into the challenges and opportunities presented by evolving technology in construction, and how Amicus Networx simplifies tech integration to meet high service expectations, especially for complex tech needs like gaming setups.

With a strategic in-house software team in Belfast, Ireland, and a focus on hiring the right talent, Safety Net Access fosters innovation and maintains its stellar reputation. We explore the increasing demand for bandwidth in both hospitality and multifamily industries, and the importance of understanding diverse client needs. Sean also shares insights on navigating business partnerships and providing a white glove experience. Learn how their various divisions create an ecosystem that enhances customer experience and problem-solving capabilities. Don’t miss this episode packed with actionable insights and inspiring stories!

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com/council.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® & AI Summit: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/

AI for Multifamily Innovation and Data-Driven Success

by Podcast

In this episode of the Multifamily Innovation® Podcast, host Patrick Antrim engages with Mukund Chopra, a serial entrepreneur and early investor in companies like Groupon and Slack. Mukund shares his insights on leveraging technology and data to enhance business efficiency in the multifamily industry. The conversation delves into the core purpose of a company, emphasizing the importance of maximizing return on equity through efficient resource deployment.

Mukund explains the significance of data ownership and its transformative potential when combined with AI, highlighting that the most valuable companies today are those that can access and unlock their data effectively. He provides a nuanced perspective on when not to use AI, stressing that its application should be strategic and not just a trend-driven decision.

Mukund recounts his experiences in various industries, including his leadership role at Groupon during its historic IPO and his work in big data and AI. He discusses how conversational AI and machine learning have been integrated into business processes long before the current hype, advocating for a thoughtful approach to adopting new technologies.

The episode covers practical frameworks for identifying areas where AI can add value, emphasizing the importance of starting with first principles thinking. Mukund also talks about the cultural shift required within organizations to embrace efficiency and innovation. He shares examples from his current venture, Blue Lake, which helps multifamily operators monetize customer data without invasive practices, illustrating how data can be a significant asset beyond traditional real estate operations.

The discussion wraps up with reflections on the evolving nature of companies, comparing traditional resource-based models with modern data-driven enterprises. Mukund underscores the need for multifamily leaders to view technology as a critical component of their business strategy, not just an IT function.

Overall, this episode offers a masterclass in understanding the intersection of technology, data, and business efficiency, providing valuable insights for multifamily executives looking to innovate and stay ahead in a competitive market.

About the Multifamily Innovation® Council:

The Multifamily Innovation® Council is the executive level membership organization that makes a difference in your bottom line, drives a better experience for your employees, and allows you an experience that keeps demand strong for your company. The council is uniquely positioned to focus on the intersection of Leadership, Technology, AI, and Innovation.

The Multifamily Innovation® Council is for Multifamily Business leaders who want to unlock value inside their organization so they can create better experiences and drive profitability inside their company.

To learn more or to join, visit https://multifamilyinnovation.com/council.

For more information and to engage with leaders shaping the future of multifamily innovation, visit https://multifamilyinnovation.com/.

Connect:
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® & AI Summit: https://multifamilyinnovation.com/
Patrick Antrim: https://www.linkedin.com/in/patrickantrim/