Multifamily Innovation

5 Hallmarks of a Great Multifamily Smart Tech Supplier

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There is a large demand from residents for smart home tech in apartments. In fact, 57% of renters are willing to pay an extra $38 per month for access to smart technology.

Smart tech isn’t hard to implement into a multifamily property – IF you partner with the right provider, that is. It’s possible to install smart apartment technology across an entire multifamily property in as little as two weeks or less.

That’s within weeks – and no onsite staff will have to lift a finger.

Investors who are looking to buy will prioritize properties equipped with smart home devices, since it’s an easy way to modernize their portfolio. Do you really want to be left with an outdated property that can’t draw residents?

Smart home tech is no longer an optional investment – it's a must in today’s competitive housing market. The question now is which smart technology provider you should partner with.

Let’s explore 5 pivotal factors to consider when choosing a multifamily smart home provider.

Their Devices Are Designed for Multifamily

Multifamily smart homes are vastly different from the single-family homes that most smart tech companies aim to serve. Rather than purchasing a dozen smart light bulbs and some switches off Amazon, multifamily communities require hundreds of devices.

In multifamily communities, each apartment’s devices must communicate with each other while still functioning within a broader property ecosystem. This means single-family home devices repurposed for the multifamily space won’t cut it.

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Smart tech preferences also differ between residents and property managers/owners. Residents want to control their devices from their phone like a single-family home user, while owners and operators need dashboard access to monitor device statuses across all apartments on property. To accomplish this, managers need unique software built to solve multifamily challenges.

A right provider will supply the devices a community needs along with the infrastructure to manage those devices, and those needs can’t be met with single-family smart home products.

They Use the Best Connection Technology

There are many aspects to the technology behind smart homes, but perhaps the most underrated aspect to consider when choosing a provider is which connectivity protocol they use. Z-Wave, Zigbee, and Wi-Fi are the current major protocols that allow smart devices to communicate with one another.

Although many smart devices can now connect directly to Wi-Fi, this isn’t practical when considering that owners and operators manage hundreds of devices that would all have to share limited bandwidth.

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Both Zigbee and Z-Wave can connect easily and reliably with devices of the same type, which is a significant advantage over Wi-Fi devices. For example, this allows Zigbee devices to extend your network's range as long as they are within proximity of each other.

Between the two, Zigbee has the largest selection of compatible devices of the three and is faster than Z-Wave with a longer range. Meanwhile, Z-Wave is more flexible in terms of third-party compatibility. Z-Wave recently released a new version (LR) of their protocol to catch up with Zigbee, but it still has a very limited number of compatible devices.

If a supplier uses multiple connection types to weave together all of their devices, it gets complicated quickly. A great smart home provider will use the best technology available and stay consistent with one connection protocol.

They Offer Transparent and Flexible Pricing

There are two main costs owners must pay when investing in multifamily smart tech: upfront costs for hardware and subscription fees for device management software.

Most providers will charge reduced amounts upfront but make their money by charging higher monthly fees for software. This continuously eats away at ROI. It’s the same scheme used with printers and ink: the printer is cheap, but the ink is expensive.

Beyond individual device and software costs, every property is unique and will require different smart devices and pricing structures based on size, revenue, class, location and more. A 150-unit property will have vastly different planning and budgeting than a 3,000-unit portfolio.

The right supplier will offer pricing options that are flexible and can mold to fit different owners’ budget and property constraints. They should offer monthly installments, upfront purchases, or resident funding programs.

A mediocre smart tech provider will try to upsell you devices that make little sense for your community and exceed your intended budget. Instead of having to fight for every penny, find a supplier that’s willing to get the best results within your budget.

They’re Your Partner Into the Future

Multifamily communities face a different set of challenges that single-family homes rarely encounter. For example, smart smoke alarms/CO listeners and water leak detectors are not very popular smart devices in single-family homes, but they make more sense for multifamily apartments, since preventing expensive property damage can help residents avoid insurance premiums and spare owners/operators in renovation costs with asset protection.

Trusted multifamily smart home providers know what products make the most sense for multifamily properties. They will partner with owners to prioritize the type of devices that are most valuable for their property as a whole. 

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After setup, a partner-provider will advise you as the multifamily landscape changes. It’s no longer “You bought our product, goodbye!” and you never hear from them again. They will answer any technical questions your onsite staff might have, as well as advise you with device selection as your needs change and as technology evolves over time.

Some will even customize their product offerings based on your needs. The best providers are always on the cutting edge of the smart tech industry, discovering problems that are arising and tackling them head-on. Ultimately, a provider that best understands the short and long term needs of the property will give the best service.

They Don’t Create More Work for Staff or Owners

Installing smart devices can be cumbersome, confusing, and time-consuming. If your property includes thousands of apartments, this process can drag on for a while.

Regular onsite staff don’t have the time or bandwidth to install hundreds of devices. Leasing agents and office staff are busy servicing leasing prospects, and maintenance has its hands full responding to incoming tickets.

Hands-off installation handled by the provider is your best option. It doesn’t overload onsite staff or maintenance, doesn’t involve the owners, and minimizes errors during installation. When done correctly, you can round out this process in as little as two weeks.

Once installed, smart home tech simplifies work for onsite staff. For instance, these devices catch maintenance issues – water leaks, carbon monoxide, smoke, etc. instantly. Smart locks also enable self-guided touring by sending prospective renters a one-time passcode so they can view your property on their own time.

These automations decrease operational strain and reduce the need to hire more employees, which cuts payroll expenses and boosts revenue.

Finally, when investing in a smart device package, make sure the provider won’t abandon the company they sold to. Both the apartment operator and the resident will need support whenever technical issues arise, so choose a provider equipped to handle any troubleshooting claims that come their way.

Who Should You Pick?

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The right pricing, technology, partnership, and devices are important. Yet the #1 issue we hear most often is that owners and managers don’t want more work or stress. Technology isn’t very helpful if it only creates more work. Find a provider that will be your partner, and will help guide your smart apartment portfolio so that it’s easy and useful for everyone involved.

Our client, Arize, is a multifamily smart apartment technology provider that takes the time to understand your property management business and the challenges you face, then pairs you with the solutions that will streamline your operations and maximize your revenue and occupancy/retention rates.

They’re a business built for multifamily that adapts to owner and property needs. Arize uses quality Zigbee connections that make it easy to manage your devices, and they work within your budget. Finally, Arize handles device installation for you, and they even pair you with a dedicated service representative to contact whenever you need technical assistance.

Multifamily owners need the right smart apartment technology for their properties. However, it's not just about the sustainability of your assets or about optimizing your portfolio's short-term returns.

The secret to long-term success is finding a strategic partner, like Arize, who will address your challenges with fitting smart solutions -- both today and tomorrow, as your needs change and your portfolio continues to scale.

Ready to bring smart tech to your property?

Multifamily Innovation

What To Do About the New Multifamily Cable Changes Before 9/26

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Note: The analysis of the FCC ruling in this article is for informational purposes and should not be considered legal advice. Readers are encouraged to consult with legal counsel before taking any actions based on the analysis in this article.

This article was written to accompany the What Multifamily Leaders Need to Know About the FCC Broadband Ruling event. It is available to watch for free with the rest of our on-demand multifamily events tackling industry problems through our Events page..

The Federal Communication Commission (FCC) made a ruling on February 15, 2022 that changes the landscape of how telecom agreements are arranged with multifamily apartments. The FCC made this decision with the goal of increasing competition in multifamily units for residents. These begin enforcement on September 26th, 2022.

It’s worth remembering that not all of these are new laws. Some are updated interpretations of existing regulations. As a result, these will affect past and future agreements instead of only newly made agreements.

These are based around changes regarding exclusive marketing agreements, tiered revenue shares, and the “Sale and Leaseback” components of some agreements.

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Exclusive Marketing Disclosures

Although the FCC does not straight-out ban exclusive marketing agreements, the service provider is now required to notify all current and prospective residents of any such agreement.

Service providers have discretion on how to communicate the details of what this means, but the notices will be included on all marketing materials. Building owners lose any opportunity to influence this if exclusive marketing is part of the agreement.

This does not require immediate action from the property owner or operator, but it is still in the best interest of the owner to rework these agreements as soon as possible into non-exclusive marketing. Very few residents are likely to be happy to hear about any exclusive marketing agreements.

However, not all providers are concerned about how this affects the building owners’ relationships with the residents. The building owners’ relationship with the service provider is the critical reason why service providers may want to renegotiate these agreements to remove this risk from the building owner.

Tiered Revenue Shares

Since the FCC rulings in 2007, multifamily properties have not been able to enter into telecom agreements that include a restriction that prevents other providers from entering a property, previously referred to as “exclusive access” agreements.

With the new 2022 ruling, the FCC found that the “tiered revenue share” model had a very similar effect to the no-longer-permissible “exclusive access” agreements.

Also known as “penetration-based” models, this is when the revenue share paid to owners will change based on the percentage of available residents that service provider has as subscribers. That percentage is known as the “penetration rate”.

Properties should attempt to renegotiate these tiered revenue share models immediately. Service providers are already making decisions regarding if they will pay any revenue share at all, or if they will offer a flat percentage of revenue share regardless of penetration rates on a property-by-property basis.

Waiting for each service provider to tell the building owner what they will pay is not a great idea because the owner does not have any opportunity to argue for better terms. According to the FCC, the provider has no obligation to pay any future tiered revenue share after the changes.

There are strategies that the top telecom negotiators use to encourage renegotiation from reluctant providers. Some of these are difficult to utilize, so it’s highly recommended to talk to an expert to get a better deal.

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This directly affects the property owner. Any agreements that include this style of revenue share will need to be reworked or else the property may no longer receive this revenue.

Sale and Leaseback

“Sale and leaseback” arrangements were not permitted under the 2007 FCC rulings. Unfortunately, there is significant debate within the FCC legal community regarding if this restatement of the FCC’s 2007 ruling will have any significant impact.

It is similar to a parent telling a child, “I told you to clean your room. Please do it!” This will probably only be determined as a result of future court cases, so don’t be that owner.

Like the decision on tiered revenue share agreements, this will directly affect the property owner. Any agreements that include this type of stipulation will need to be reworked promptly. Fortunately, most agreements done since 2007 with any major national service provider are unlikely to be a major threat.

Even so, check with a specialist who understands the wiring infrastructure in the exact building. This is a bad time to presume knowledge without a specialist reviewing the agreement and the wiring.

Moving Forward

The deadline to take action on the ruling is September 26th, 2022. That’s only a short time to get critical changes done to important contracts. It’s worth noting that these rulings currently only affect television and telephone contracts, though it’s likely that similar changes will target internet service providers in the future.

As of the writing of this article, service providers nationwide have already been sending change proposals or notices of stopping revenue share payments. Likewise, building owners should expect to see letters to residents in August and September if they have an exclusive marketing agreement so that providers can claim compliance by delivering notices prior to the September 26, 2022 deadline.

The easy way to deal with this is to let the telecom companies contact you and then accept whatever changes they send your way, perhaps with some slight bargaining.

In the end, this route could be leaving tens or hundreds of thousands of dollars on the table and have your residents believe the building’s ownership didn’t care about the services available to residents. This makes now the perfect time to completely renegotiate your contract terms. 

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For any questions, watch the FCC Changes Q&A meeting we hosted with Mark Weaver, as well as our What Multifamily Leaders Need to Know About the FCC Broadband Ruling on-demand event.

Discussed questions include how the ruling affects bulk services, how to add new providers, how to negotiate high-quality contracts with small properties, and many more.

Have the Experts Negotiate for You

Our client, the Cable Contract Negotiation Group (CCNG), negotiates the best of internet, cable, and telecom agreements. They’re led by Mark Weaver, a telecom industry insider who knows exactly how far providers are willing to go and capitalizes on it in the best way possible for multifamily owners and operators.

Standard real estate lawyers are out of their element in this. They don’t handle this every day. Expert telecom negotiators are the best option for multifamily properties who want to take advantage of these changes, getting better terms compared to even the top 20 national multifamily companies.

Reach your NOI goals and provide better services for your residents.

Multifamily Innovation

What to do About the Data Behind the Multifamily Staffing Shortage

multifamily innovation article

Note: This article is written to accompany the How to Tackle Multifamily Labor Shortages event. It is available to watch for free with the rest of our on-demand multifamily events on our Events page. This article reveals the data we collected as part of our research leading up to the event.

In March alone, 3% of the workforce quit. That’s 4.5 million people walking away from their jobs.

Finding high quality employees has always been a struggle, and it’s gotten even harder in the last two years. Employees that have stayed for years are leaving. It’s often referred to as “The Great Resignation.”

Most employers weren’t ready for this. The work environment changed with COVID moving workers to their homes. Now these companies aren’t fully prepared to handle their workers quitting.

Our research revealed that only 50% of multifamily properties expect to be able to handle all their incoming calls, and 65% think they would benefit from having another leasing agent. 

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There are not enough leasing agents on staff for many properties. What’s going to happen when no leasing agents are available and a prospect comes looking?

They will go to another property.

Most large properties are spending tens of thousands of dollars on marketing. Every prospective resident turned away is marketing dollars being wasted.

Yet even hiring more leasing agents (if they can find them) might not be enough. A majority expect that prospects prefer to interact with the property after office hours. We found that 32% use a call center to allow for more after-hours interactions, but it can’t cover the rest of the leasing journey. 

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The multifamily leasing environment is changing. Everyone wants instant access and convenience. If a future resident can’t get it from one property, they’ll get it from the next.

In the past several years, we’ve seen a shift towards technology-enabled leasing. Tech can fill holes effectively where hiring wouldn’t be able to.

Websites with basic information aren’t enough anymore. The future of leasing is technology, and properties need to take advantage of the opportunities it provides. 

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Those opportunities are already here. Properties need to adopt them. Ease of access is critical in today’s world, and more staff won’t always achieve it.

Properties need to enable touring in convenient ways. Online 3D tours that can be experienced in virtual reality (VR), letting leasing agents Facetime or Zoom with prospects to show them the apartment, or self-guided tours after hours with smart locks.

Although in-person tours are still an option, there are now more ways to tour. Properties need to take advantage of that.

But touring is only half of the equation. What is the process of getting a future resident to the point of touring?

We found that right now, 93.3% of multifamily executives expect technology to change the way we lease apartments. Over half picked artificial intelligence (AI), guided conversation, or voice assistants to make a change to how we lease apartments.

It makes sense. Staffing is a massive issue for all industries right now, not just multifamily. Artificial intelligence can do the same work that properties would need to hire more workers to complete.

A prospective resident can get the same information from an AI as it could from a leasing agent. Instead of them coming to see a leasing agent, the leasing agent comes to them.

Our data found that only 72% of apartments have a way for prospects to find availability, ask questions, schedule a tour, or lease, without talking to a person. Well over half think an apartment can be leased without a leasing agent.

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Automation is growing, but it’s not finished. The entire leasing process has been automated in pieces, and properties need to make the jump, or they will continue to lose leads through the cracks.

There’s an obvious solution to staffing problems, and it’s not hiring more people.

Our client, LeaseHawk, helps multifamily properties lease faster by using an AI leasing assistant that handles phone calls, text messages, and online chats, at the same time. Prospects can ask questions and get information just like a normal conversation. This supplements employees and allows them to focus on more important tasks.

Don’t let staffing problems hurt your business. Let AI pick up the work.

Your Guide to AI and the Apartment Industry

Introducing New Products in a World of Rising Costs

Meeting Recap: Multifamily Innovation® Advisory Council

The Multifamily Innovation® Advisory Council now has over 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight to leaders across the industry.

This show is where we report back key trends and findings from within these meetings so that the industry can advance and build technologies that knock down problems or create bigger and better futures for Multifamily companies.

A Multifamily Companies ability to innovate is a key factor for sustained growth, economic viability, increased well-being, and the development of communities.

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Multifamily Innovation® Advisory Council Turns Industry Blind Spots into Breakthrough Innovations Through Collaboration

SCOTTSDALE, AZ – The Multifamily Innovation® Advisory Council announced today its formal launch with approximately 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight to leaders across the industry.

The Multifamily Innovation® Advisory Council is led by Chairman Patrick Antrim, Founder and CEO of Multifamily Leadership, a media and events platform providing streaming content around technology, innovation, leadership, and investing. Antrim is an industry professional and producer of the highest-level events in the multifamily apartment industry, through their podcast network, conferences, and annual summits. 

Serving as Chair of Technology Initiatives for the Multifamily Innovation® Advisory Council is technologist Kerry W. Kirby, Founder and CEO of 365 Connect®, a leading provider of automated marketing, leasing, and engagement platforms for the multifamily housing industry. Kirby is an accomplished entrepreneur, innovator, and industry influencer. He holds 95 technology awards, has presented in over 150 webcast reaching over one-million listeners from around the world, and is changing the way we think about the convergence of technology in the rental housing market. 

Antrim and Kirby have built their careers collaborating with leaders in the multifamily space, and have been extracting the perspectives from investors, developers, and operators or more than 20 years. They have been meeting in individual and small group gatherings over that past two years to discuss a variety of topics, from shifting consumer expectations, reimagining the role of our workforce, and analyzing the way next-generation renters can be accommodated.

Daryl Smith, Chief Marketing Officer for Kettler stated, “The Multifamily Innovation® Council is a diverse group of intra-disciplinary professionals obsessed with a vision for innovation that will inspire the next generation of multifamily operations and leaders. I am extremely excited to participate, the discussions are timely and strategic, while inspiring me to imagine the calculus of innovation and its impact on our consumers and operations.” 

Members of the Multifamily Innovation® Advisory Council gain access to a diverse group of high-level multifamily owners and operators, where ideas are exchanged about deploying and using different types of technology, without investing valuable resources into a venture capital fund. Working together to identify opportunities and navigate obstacles, members openly share their experience in finding solutions that are the proper fit for their operations. 

Mike Brewer, Chief Operating Officer at RADCO Residential added, The Multifamily Innovation® Council allows me to see the signal in the noise. Gone are the days when I must sit through endless sales pitches without understanding which technologies truly meet the needs of my business. The council takes the hard work out of making informed business decisions.”

The private invitation only group of council members attend weekly meetings to openly discuss real-world experiences related to utilizing technology across their communities. The members are void of any vendor influences and sales pitches to allow them to freely think through challenges they had or are having in deploying technology, as well as finding quality solutions for their operations. Council members also meet in-person annually at the Multifamily Innovation® Summit to join panel discussions, as well as celebrate the Best Places to Work Multifamily®.

Kim Boland, Director of Digital Marketing at Morgan Properties stated, “The Multifamily Innovation® Council allows me to not feel alone when evaluating and implementing new programs. They help me realize that other people are having similar experiences. Listening to feedback from other operators and seeing how they have planned, tackled, and succeeded in rolling out technology programs allows me to know that challenges are normal, and success is possible.” 

Membership to the Multifamily Innovation® Council is by application only. Those applying must be with a firm that owns or manages a minimum of 1,500 apartment units. To learn about membership opportunities, visit MultifamilyInnovation.com

ABOUT MULTIFAMILY INNOVATION® COUNCIL: The Multifamily Innovation® Council is a private, members only group focused on assisting owners and operators of multifamily communities by reducing risks associated with vetting new technologies and implementations. Through leveraging the knowledge and creativity of people within the organization, emerging digital transformation can be explored and accelerated. For more information visit MultifamilyInnovation.com

Multifamily Innovation® Advisory Council Recap – Formal Launch

Join us for a recap of the Multifamily Innovation® Advisory Council meeting.

The Multifamily Innovation® Advisory Council announced today its formal launch with over 1.5 million apartment units being represented. The council is on track to grow to north of 3 million units by end of year, with a focus of being the catalyst for innovation, through delivering insight to
leaders across the industry.

This show is where we report back key trends and findings from within these meetings so that the industry can advance and build technologies that knock down problems or create bigger and better futures for Multifamily companies.

A Multifamily Companies ability to innovate is a key factor for sustained growth, economic viability, increased well-being, and the development of communities.

The innovation capabilities of the operations include the ability to understand and respond to changing…