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Monetize your Culture with Dennis Ford Patrick Antrim
In this interview, Patrick Antrim, CEO of Multifamily Leadership shares time with Dennis Ford who is the Founder and President of Quantum Leap Productions, an innovative and wildly creative corporate messaging company. With over 25 years experience crafting unique corporate messages, creating entertaining and relevant videos, and producing myriad original Team Building experiences for over 500,000 corporate employees and Senior Management, he realized there was a common denominator that every leader, in every company, talked about but, literally, not one addressed effectively.
So, after digging into the guts of many Fortune 100 and 500 companies it became his quest to actually solve a problem that every company faces…how to conceive, create, implement, and nurture a truly positive, effective, and joyful corporate culture. And even more important, how to create a truly profitable culture, one that contributes greatly to both productivity and bottom line revenues…at no cost to the company.
Dennis has written a book about creating a positive, and profitable culture, called “Monetize Your Culture: How to Create a Passionate, Caring, and Committed Workforce That Actually Increases Your Bottom Line…and Costs You Nothing”. The book is due to be released on September 10th, 2017.
In his first career, Dennis spent nearly 14 years with CB Richard Ellis, the largest commercial real estate brokerage in the world. After 7 years in sales, he became manager of the Phoenix, AZ office, leading it to #1 status among all CB Richard Ellis offices nationwide, 5 out of 7 years (at the time it was CB Commercial). He was named Senior Vice President, and was the #1 rated sales and negotiating trainer, company wide.
In this episode, we discuss:
If it’s about me, you have my attention
You cannot be angry and laughing at the same time
Our brains don’t selectively decide what we remember
Never in the history of ever has a sales plan or marketing plan had anything to do with culture
Never in the history as ever, has the culture of a company, sports team, organization, started at the bottom. Cultures start at the top and work their way down in a series of expectations, feelings and behaviors.
Work to create an intentional culture because it’s good for the bottom line
If you want to know if it’s a great place to work in Multifamily, you ask the people that work there.
CONNECT with Dennis For
Linkedin: Dennis Ford
On the web: Quantum Leap Productions
Patrick Antrim is the Founder of Multifamily Leadership, LLC, a thought leadership platform providing streaming content around technology, innovation, and leadership. He also produces two of the highest level events in the Multifamily Apartment industry. The Multifamily Leadership brand is preparing Multifamily Leaders for the FUTURE. They honor the Best Places to Work in Multifamily®️ at our annual leadership Innovation summit.