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Auditing Marketing Effectiveness with Mike Mueller Patrick Antrim
In this interview, Patrick Antrim, CEO of Multifamily Leadership sits down in the Multifamily Leadership studio with Mike Mueller.
Mike is the CEO of LeaseHawk and is no stranger to results or technology innovation. More than 20 years ago he envisioned leveraging the telephone by calling 258-RENT to access apartment information.
The idea quickly morphed into AllApartments.com one of the industry’s first Apartment Listing Services (ILS) which is now under Move.com, a subsidiary of News Corp., a public company. That led to the creation of VaultWare, the industry’s first online apartment reservation system, which was acquired by MRI.
All of these ground-breaking innovations helped move the industry forward to where it is today.
The original vision came full circle in 2012 when Mueller acquired a telephony platform from CallSource with the idea of creating a better customer experience by offering the cutting edge solutions found in other industries.
The LeaseHawk communications platform, which launched in May of 2015, is truly a game changer by melding telephony and customer relationship management into a mobile application. What makes it innovative is it’s fine tuned specifically for the apartment industry to measure, refine and improve the effectiveness of your marketing and your people.
Once again, Mueller’s vision combined with his seasoned management team will change the way you think about your business!
The way renters want to communicate.
The 10 things renters call about
Mike’s early beginning with RentFax and the evolution of how he cataloged rental listings across the web. How he got the band back together to build an online reservation system for Multifamily called “Check Availability” which is now “Tap to Call”
What Mike looks for when building a team
Autonomous driving cars and how it impacts the Multifamily Industry
A business needs to reduce the friction for doing business. Faster and easier with the least amount of clicks to get to what you want.
A BI tool or Business Intelligence tool should allow you to easily get to the information that is actionable.
The consolidation of brands in the Multifamily Apartment Industry
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Patrick Antrim is the Founder of Multifamily Leadership, LLC, a thought leadership platform providing streaming content around technology, innovation, and leadership. He also produces two of the highest level events in the Multifamily Apartment industry. The Multifamily Leadership brand is preparing Multifamily Leaders for the FUTURE. They honor the Best Places to Work in Multifamily®️ at our annual leadership Innovation summit.