Marc Rutzen, CEO of HelloData, Shares Why Accurate Rent Pricing is No Longer a Guessing Game
In this Multifamily Innovation® Showcase, Marc Rutzen, Co-Founder and CEO of HelloData, delivered a powerful presentation that struck at the heart of a major industry challenge: the outdated, risky, and wildly inaccurate process of conducting multifamily market surveys.
Calling your comps? Wasting 4+ hours a week? Using data that may be intentionally misleading—or even legally risky in today’s antitrust climate? Marc laid it all out and introduced a smarter, faster, and more compliant solution.
Here’s what you’ll learn from the session:
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Why Traditional Market Surveys Are Broken
Manual surveys take hours, rely on competitive misinformation, and may even create exposure under new antitrust scrutiny—especially when using non-public rent data. -
How HelloData Uses AI to Automate Everything
HelloData scrapes over 150,000 property websites and 15 major listing sites daily. It applies computer vision and machine learning to identify comps, analyze pricing, floor plans, amenities, and unit-level quality—all within seconds. -
No Antitrust Risk—Only Publicly Available Data
HelloData’s engine only pulls from public sources, ensuring there’s no legal gray area. This gives operators clean, accurate data they can use with confidence. -
Unmatched Accuracy & Speed
With daily refreshes and historical concession tracking, HelloData achieves a 90% match rate with actual rent rules—all without needing the rent rule itself. It can also underwrite deals in seconds with under 10% median error nationwide. -
A Game-Changer for Rent Pricing and Acquisitions
Whether you’re setting pricing, analyzing comps, or screening deals, HelloData helps you move faster, smarter, and with more precision than ever before.
Marc also shared that since launching in June, HelloData is already in use by the largest owner in the U.S., the top two largest property managers, and over 12,000 multifamily professionals across 400 companies.
Learn more at HelloData.ai
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